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Why Use Canva in Your Business? 6 Reasons to Get Started

Apr 7, 2023 | Latest, Branding Tips, Marketing Tips

Why Use Canva In Your Business? 6 Reasons to Get Started

In the online space of marketing and the way in which people consume information, creating visual content in your marketing is a must. Whether it’s designing social media posts, lead magnets, brochures, or website banners, you need to be able to quickly create visual designs to market your business. But why use Canva?

Let’s discover why Canva is your solution to becoming your number 1 marketing design tool! 

More than ever visual content is on the rise. With the power of the internet and globalisation, as consumers, we have access to more content than ever before. 

As an entrepreneur you need to stand out amongst the crowd, providing relevant and updated content to your ideal target audience. Creating professional-looking designs with your marketing materials will bring your content and brand to life.

6 reasons why you need to use canva in your business

But how do you stay ahead of the game and create visual content that resonates with your audience, grabs their attention and leaves a powerful impression? Creating enough impact that they remember who you are and what your brand stands for.

The fact is not everyone has the skills or resources to create professional-looking marketing materials.

Looking Back in Time

At Haymes Digital Marketing we remember back in time, where the only way that we could create something visually powerful was to hire a graphic designer.

And at the best of times, that was only available to the minority who were able to afford those services.

6 reasons why you need to use canva in your business

We simply didn’t have access to the right tools to be able to quickly create visual content ourselves, without the need to hire a professional. Especially when it was out of our budget!

But times have changed…With the power of digital marketing we now have incredible tools at our fingertips to create whatever we need and whenever we need it.

Introducing Canva

Enter Canva, a powerful yet user-friendly design tool that doesn’t require any prior design knowledge or experience. An incredible online tool where you can literally create anything you need whether it be social media posts, banners, brochures, lead magnets, ads, recipes, checklists, invitations, annual reports, book covers and so much more!

6 Reasons Why You Need To Use Canva in Your Business

The world is your oyster when it comes to Canva, as you can literally design anything you need and access thousands of incredible templates and images.

All you need to do is replace the imagery to suit your brand, use your brand’s colours and fonts and voila! You’re ready to export and use wherever you need.

Now just a note on this. Having worked in the corporate world of marketing, we want to emphasise the value of graphic designers.

Graphic designers are needed and used worldwide. The fact is there are things that graphic designers do that as a non graphic designer, we simply cannot. They have a great level of skill and creative flare to design incredible work.

However, as a solopreneur or a small business owner you just may not have the funds to be able to outsource your design work to a graphic designer.

This is where Canva steps in and gives you incredible tools to create whatever you need! Allowing you to be your own graphic designer!

why use canva

At Haymes Digital Marketing we use Canva every single day! We honestly don’t know where we would be without it!

Canva’s simple interface and pre-made templates make it easy for anyone to create stunning designs, even without professional graphic design skills. Canva is a powerful design tool that anyone can use.

So here are 6 reasons why you need to use Canva in your business and create amazing visual marketing content your audience will love.

6 Reasons Why Use Canva

1. Be Your Own Graphic Designer

Canva quite simply allows you to be your own graphic designer and provides you with amazing design features. As an entrepreneur in a small business, this gives you the ability to create your own designs as you need them.

This saves you time and money, especially in the earlier stages of business where you simply don’t have the funds to hire a graphic designer. Plus, you can take branding and visuals for your small business into your own hands. 

Working in front of computer

The ability to customise templates gives you full creative control. The key is to use their pre-made templates as much as you can, especially if you feel you lack skills in the creative department! 

Canva provides the flexibility to create a wide range of visual content as the needs arise for your business.

At first, it may seem overwhelming, but by using the templates and learning the different tools and elements that Canva has to offer, you will be speeding along creating designs in no time.

2. Access to Pre-Made Templates

Canva provides thousands of pre-made templates from social media graphics to business cards and presentations, all of which can be customised to fit your business needs. 

Working in front of computer

Their library quite literally is endless and offers you simple ways to customise to suit your brand. You can use the Canva templates design any shape or size, get access to royalty free images, and import any other type of media such as your logo, professional images, and more.

With such an extensive template library, Canva makes it easy to quickly create designs for all of your business’s visual needs.

Whether you need a Facebook cover photo, Instagram story, flyer, brochure, resume, or online course graphics, Canva will have a template to start with. 

Then use the drag-and-drop editor to easily customize the template by changing colours, fonts, images, and layouts to match your brand.

3. Create Your Own Canva Template

Start from scratch and create your own templates using Canva. There are incredible elements that you can use, such as shapes, images, graphics and gifs. Insert lines, sections, add text, images and so much more.

Working in front of computer

You can get as creative as you need and design your own templates that are in line with your brand identity. Then if you get stuck you can always use the pre-made templates that Canva offers.

Creating visually effective templates is incredibly easy with Canva, anyone can do it.

“Great images capture the attention and imagination of the viewer.”

4. Create Your Brand Kit

Canva Pro offers a brand kit feature, allowing you to create a consistent look and feel across all designs by uploading your brand colours, own fonts, logos, and other design elements.

This feature is amazing and saves time giving you access to your brand assets at the click of a button.

Working in front of computer

To use the Brand Kit, simply create a new design and access the Brand Kit from the left hand side toolbar. From there you can select your colours, fonts, logo, and other elements that you need in your design.

You can also access it from the Canva homepage on the left hand side under the Brand Hub. Then click the add new button.

6 Reasons Why You Need to Use Canva In Your Business

5. Business Card Design

Canva simplifies designing business cards, with hundreds of templates to choose from or the ability to create your own design.

In the past we left our business card design to the experts, but not anymore! You can create impactful business cards that reflect your brand in minutes.

Working in front of computer

All you need to do is create a new design, select business cards as your template then choose a pre-made design that you love. Change the look and feel to your brand and you’re ready to print!

You can either export the relevant file including print margins and bleed ready for your printer, or you can use Canva’s print services to print and ship your business cards directly to you. It’s that easy!

6. Design Social Media Graphics and Posts 

Canva’s templates offer designs for all major social media platforms, including Instagram, Facebook, Twitter, and LinkedIn. You can create stunning graphics, posts, and even videos using Canva’s extensive library of stock images and graphics. 

We love how simple it is to create social media posts with Canva. Honestly it’s a no brainer!

Canva now even has a social media content scheduling tool where you can directly schedule your designed social media posts to your preferred social media platform!

This feature is only available on the Canva Pro account, but it can save you a great deal of time!

Working in front of computer

How to Get Started Using Canva

Canva is a user-friendly graphic design platform that makes it easy for small businesses to create professional-looking designs, even if you don’t have prior design experience. 

Here is a step-by-step guide for getting started with Canva:

    1. Sign up for a Free Canva Account

    • Choose to sign up with your email, Google account, or Facebook
    • Confirm your account via email

    2. Browse Canva’s Templates

    • The homepage displays popular templates to help you get inspired
    • Use the search bar to find templates for your specific need (social media posts, presentations, brochures, flyers etc.)

    • Filter templates by category, orientation, and more

    3. Start a New Design

    • The homepage displays popular templates to help you get inspired
    • Use the search bar to find templates for your specific need (social media posts, presentations, brochures, flyers etc.)

    • Filter templates by category, orientation, and more

    why use canva

    4. Edit and customise

    • Click on any element in your design to modify it
    • Replace photos, text, and illustrations as needed
    • Search Canva’s library for new assets like icons, shapes, and graphics
    • Take advantage of Canva’s intuitive drag-and-drop interface to start creating visually appealing designs.

    5. Use brand kits (only available for Canva Pro)

    • Create brand kits using your brand colours, fonts, and logos
    • Easily maintain visual consistency in your designs

      6. Share and download your design

      • Easily share your designs via link, social media, or presentation
      • For high-quality files, download your design as a PNG, JPG, or PDF

        7. Collaborate with team members

        • Invite team members to edit designs together in real-time
        • Leave comments on designs to give feedback
          Working in front of computer

          With the free plan, you can add team members to collaborate and access thousands of templates, stock photos, and graphics to customise.

          Some key features of the free version include accessing Canva’s library of templates and assets and basic editing tools to customize templates. 

          If you need more advanced tools, Canva Pro offers additional features like setting up your brand kits using your brand colours, more templates and graphics, advanced photo editing, animations, content scheduling, and team collaboration features.

          The best way to get started with Canva is to browse the templates and experiment with customizing them using your brand colour palette. The intuitive drag-and-drop feature makes the design process simple. 

          With practice using the free plan, you’ll quickly get the hang of creating visually appealing graphics and content for your small business with your team members.

          In Summary

          Canva is an amazing online graphic design tool for creating professional-looking graphics quickly and easily.

          Whether you’re creating your own designs or using pre-made templates, Canva allows you to design like a pro without having to hire a professional graphic designer.

          And in all honesty, using Canva in your business is an incredible investment to help your brand shine, giving you the flexibility to create whatever you need, and whenever you need it!

          At Haymes Digital Marketing we love Canva and couldn’t live without it!

          Why use canva in your business? 6 reasons to get started

          Next Steps

          If you’re ready to take your brand to the next level, sign up for a free account and access the free version of Canva.

          Getting you started in creating beautiful designs in a matter of minutes. Click here to learn more and create your free Canva account today.

          And if you’re looking to grow your business, check out our FREE Best Digital Marketing Tools guide for the best tools to level up your digital marketing. Click here to get access today.

          Disclosure: Some of the links in this post are ‘affiliate links.’ This means if you click on the link and purchase the item, we will receive an affiliate commission.

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