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How to Use Pinterest for Beginners: Step by Step Guide

May 27, 2024 | Latest, Marketing Tips, Social Media Marketing

How to Use Pinterest for Beginners: Step by Step Guide

Pinterest is a social media platform that a lot of people don’t really understand or pay much attention to. But if you own a small service-based business, you might be missing out on a great opportunity. Pinterest isn’t just a place where people save pictures of their favorite recipes or DIY projects. It’s a powerful tool that can help you get more traffic and engagement for your business, no matter how big or small it is. If you’re new to Pinterest and not sure where to start, don’t worry! This guide on “How to Use Pinterest for Beginners” is designed specifically for you. We’ll walk you through some easy strategies and Pinterest tips that you can use to make the most of Pinterest. By the end of this guide, you’ll see Pinterest in a whole new light.

What is Pinterest?

Pinterest is more than just a social media platform; it’s a visual discovery app that goes beyond the usual boundaries of social networking.

With nearly 500 million monthly active users, Pinterest has become a powerful force in the digital world, offering a unique way for people to find and save content based on their interests and goals.

Pinterest is particularly popular among people who are looking for inspiration and ideas for different parts of their lives, such as home decor, style inspiration, travel, and wellness.

The platform’s easy-to-use interface and visual nature make it a great place for creative people and forward-thinkers to plan and organise their future projects.

Recent surveys show that a whopping 83% of Pinterest users use the platform to plan their future purchases, which highlights how powerful Pinterest Pins can be for influencing what people buy.

Plus, 58% of users say that Pinterest plays a role in their final purchase decisions, which shows how important Pinterest is for inspiring people and driving them to take action.

It’s important to understand that Pinterest is not just another social media giant. In fact, one of the co-founders of Pinterest, Evan Sharp, has said that Pinterest should be seen more as a search engine than a social network. This is a key point for businesses that want to use Pinterest effectively.

“People thought of us as a social network, but that was really a misunderstanding. It’s our fault for not being clear. We think of Pinterest much more as a search engine.” – Evan Sharp

By treating Pinterest as a visual search engine, businesses can optimise their presence to match what users are looking for and capture valuable leads and sales.

how to use pinterest for beginners

Why Consider Pinterest for Your Business?

Your Content Lasts Longer on Pinterest

On most social media platforms, your posts can get lost in the mix pretty quickly. But on Pinterest, your content has a much longer lifespan.

People can keep engaging with your pins and driving traffic to your site for months or even years after you first post them. This means that the time and effort you put into creating and promoting your content on Pinterest can keep paying off for the long haul.

Increase Brand Awareness with Eye-Catching Visuals

Pinterest is all about high quality visual content, which makes it the perfect place for small businesses to share their products, services, and overall brand style.

By creating Pinterest boards that are visually appealing and reflect your brand’s personality and values, you can connect with potential customers and make a lasting impression.

Connect with a Highly Engaged Audience

The people who use Pinterest are highly engaged and often have specific goals in mind, like planning a wedding, redecorating their home, or finding new recipes.

By positioning your business as a go-to source for inspiration and expertise in your niche, you can grab the attention of motivated users who are more likely to become customers or clients.

Drive Traffic to Your Website or Blog

Pinterest is all about discovery and exploration, which makes it a great way to drive traffic to your website or blog. By pinning content from your site onto Pinterest, you can attract users who are actively looking for inspiration or solutions related to your niche.

By using strategic keywords and optimising your pins for search, you can boost your visibility even further and drive high-quality traffic to your online properties.

how to use pinterest for beginners

Step-by-step Guide on How to Use Pinterest for Beginners

Step 1. Sign Up for Pinterest

  • The first step is to visit pinterest.com and click on the “Sign up” button.
  • You can sign up using your email address, Google account, or Facebook account.
  • Follow the prompts to create your account, including choosing a username and password.
how to use pinterest for beginners

Step 2. Convert to a Business Account

  • Once you’ve signed up for a personal account, it’s time to convert it to a Pinterest business account.
  • Follow the prompts to convert your account, which may include providing additional business information.
how to use pinterest for beginners

Step 3. Complete Your Profile

  • After converting to a business account, it’s important to complete your profile.
  • The next step is to upload a profile picture or logo that represents your business.
  • Write a brief but compelling bio that describes what your business offers and who you serve. Include SEO keywords to drive traffic to your Pinterest account.
  • Include a link to your website or blog in the designated space.
how to use pinterest for beginners

Step 4. Claim Your Website

  • From your profile page, select Settings from the right-side arrow drop-down menu. 
  • On the Settings page, choose “Claimed accounts” from the menu on the left. 
  • On the next page, you can claim your website and install the free Pinterest app if you use Shopify.
how to use pinterest for beginners

Step 5. Plan Out Your Boards

  • Add Board Titles: Start by brainstorming a list of board titles based on your niche. Use SEO keywords to ensure your boards are optimised for search. Tools like SEMrush and Google Keyword Planner can help you identify relevant keywords to include in your board titles.
how to use pinterest for beginners
  • Board Covers: Create visually appealing covers for your boards to make them more on-brand and attractive to users. Platforms like Canva offer free templates and design tools to customise your board covers according to your brand aesthetic.
  • Board Descriptions: Add descriptions to each board that not only describe the board’s content but also incorporate SEO keywords. These descriptions help Pinterest understand the relevance of your boards and can improve their visibility in search results.
    how to use pinterest for beginners

    Step 7. Set Up a Scheduling Tool

    Using a scheduling tool like Tailwind can make your Pinterest marketing much easier and more consistent. Tailwind has a lot of features that can help you get the most out of your Pinterest strategy.

    With Tailwind, you can schedule your pins ahead of time, so you don’t have to manually post them every day. This saves you time and effort while still keeping a steady stream of content flowing.

    Tailwind also gives you insights and analytics, so you can see how your pins and boards are performing. This information can help you make better decisions about your Pinterest strategy.

    One great feature of Tailwind is SmartSchedule, which looks at when your audience is most engaged and suggests the best times for you to post. This can help your content reach more people and have a bigger impact.

      Another feature called Tailwind Tribes lets you connect with other content creators in your niche.

      This can help you expand your reach and increase the chances of your pins being shared and seen by more people.

      Overall, Tailwind offers a lot of tools that can make your Pinterest marketing more efficient, save you time, and help you be more successful on the platform.

      how to use pinterest for beginners

      Step 8. Start Pinning

      Now that your boards are set up, it’s time to start pinning!

      Try to pin a mix of different types of content, like images, videos, and infographics, that fit with your business and target audience. It’s important to choose high-quality content that provides value and matches your brand.

      When creating pins, make sure that they accurately reflect your Pinterest content and include relevant keywords in both the pin title and pin description.

      When it comes to how often you should pin, aim for consistency without overdoing it. Pinning between 5 to 30 pins per day is a good range to maintain an active presence without seeming spammy.

      Try pinning at different times to see when your audience is most engaged. You can use tools like Pinterest Analytics and Tailwind to get insights on the best times to pin.

      Don’t forget to engage with other users by liking, commenting on, and repinning content in your niche. This helps build a community and expand your reach on Pinterest.

      By following these tips and maintaining a strategic approach to pinning, you can make the most of Pinterest to grow your audience and drive traffic to your business.

      how to use pinterest for beginners

      Pinterest Tips For Beginners

      To create a successful Pinterest marketing strategy, it’s important to understand how the platform works and how users behave on the platform.

      By following the best practices below, you can increase your reach, engagement rate, and overall impact. 

      Use Optimised Keywords

      Using the right keywords in your pin descriptions, titles, and even in the images can make a big difference in how easily people can find your content on Pinterest.

      Do some keyword research using tools like SEMrush or Pinterest Trends to find relevant keywords and phrases that your target audience is using.

      By strategically placing these keywords in your content, you increase the chances of your pins showing up in search results and reaching more people.

      how to use pinterest for beginners

      Create Fresh Pins

      Pinterest loves fresh and original content, so it’s important to regularly create and share new pins. Try out different formats, styles, and topics to keep your content interesting and engaging.

      Also, focus on creating pins that match current trends and seasonal themes to take advantage of timely opportunities for more visibility and engagement.

      Join Communities and Share Your Content

      Use features like Tailwind Communities to connect with other creators in your niche and share your content within specific communities.

      Engaging with these communities not only helps more people see your pins but also helps you build relationships with other creators. This can lead to potential collaborations and cross-promotion opportunities.

      how to use pinterest for beginners

      Promote Your Account on Social Media

      Use your other social media accounts to promote your Pinterest account and encourage your followers to engage with your content.

      Share links to your boards and your best-performing pins, and highlight what makes your Pinterest profile unique and worth following.

      Promoting your Pinterest account across different social platforms can help drive more traffic to your account and increase your number of followers.

      Use Pinterest Trends to Plan Your Content

      Stay on top of the latest trends by using Pinterest Trends to identify emerging topics and interests in your niche. By aligning your content strategy with trending topics, you can take advantage of the latest trends and maximise the reach and engagement of your pins.

      Be Active and Engaged on Pinterest

      Consistency is key when it comes to building a successful presence on Pinterest. Regularly pinning new content, engaging with other users by liking, commenting, and repinning their content, and responding to comments and messages can help increase your visibility and create a sense of community on the platform.

      Add a Pinterest Follow Button to Your Newsletter or Website

      Make it easy for your audience to find and follow you on Pinterest by adding a follow button to your email newsletters or website. This encourages people to engage with you across different platforms and helps you grow your Pinterest audience beyond just the platform itself.

      Add CTAs to Every Pin

      Include clear and compelling calls-to-action (CTAs) in your pin descriptions to encourage users to take action, whether it’s visiting your website, signing up for your newsletter, or making a purchase.

      Use language that motivates users to engage with your content and explore further.

      Use Topic Tags Instead of Hashtags

      Pinterest prioritises topic tags over hashtags when it comes to categorising and organising content. While hashtags are still commonly used, Pinterest’s algorithm relies more on topic tags to understand the context and relevance of your content.

      Focus on using descriptive topic tags that accurately represent what your pins are about. This will help improve their discoverability and engagement potential.

      Optimise Image Alt Text

      In addition to optimising keywords in descriptions and titles, don’t overlook the importance of image alt text. Alt text, also known as alternative text, is a brief description of an image that is read by screen readers for visually impaired users and is also used by search engines to understand the content of the image. 

      how to use pinterest for beginners

      Adding relevant keywords into your image alt text not only improves accessibility but also enhances the SEO value of your pins.

      When creating alt text, aim for concise yet descriptive language that accurately reflects the content and context of the image. It will help both users and search engines to understand its relevance to your business or niche. 

      By optimising alt text alongside descriptions and titles, you can boost the visibility and discoverability of your pins on Pinterest and beyond.

      Invite Collaborators to Join Your Boards

      Boost engagement and create a sense of community on Pinterest by inviting collaborators to contribute to your boards.

      Collaborators can bring new ideas and different types of content to your boards, making the overall experience better for your followers. 

      When inviting collaborators, think about reaching out to other creators, experts in your industry, or loyal followers who have similar interests or expertise.

      By inviting others to join your boards, you encourage collaboration and interaction and expand your content’s reach as collaborators share their contributions with their followers. 

      how to use pinterest for beginners

      Just make sure to set clear guidelines and expectations for collaboration to ensure that the content stays relevant and matches your brand.

      Collaborative boards can be a powerful way to build relationships, increase engagement, and create a lively community on Pinterest.

      Use Idea Pins

      Idea Pins, which used to be called Story Pins, are immersive, full-screen experiences that let you share dynamic and engaging content right on the Pinterest platform.

      With Idea Pins, you can tell compelling stories, show step-by-step tutorials, give behind-the-scenes looks at your business, and more.

      By using Idea Pins, you can connect with your audience on a deeper level, increase engagement, and establish your brand as a trusted source of inspiration and expertise.

      Idea Pins have features like multi-page storytelling, interactive elements, and built-in engagement metrics, which give you endless possibilities for creative expression and audience interaction.

      how to use pinterest for beginners

      Final Thoughts

      Using Pinterest can be a game-changer for small service-based business owners who want to expand their online presence and attract new clients.

      By understanding how Pinterest works and using strategic techniques like optimising keywords, creating fresh pins, and engaging with communities, businesses can unlock the full potential of Pinterest as a marketing tool.

      Using features like Pinterest Trends, Tailwind Communities, and topic tags can help businesses stay ahead of the curve and take advantage of new opportunities in their niche.

      With a proactive approach to content planning, consistent engagement, and integrating Pinterest into their overall digital marketing strategy, small business owners can set themselves up for success and drive meaningful growth for their businesses on this dynamic platform.

      how to use pinterest for beginners

      Next Steps

      If you’re feeling inspired to take your Pinterest strategy to the next level but don’t know where to start, we are here to help.

      Our team specialises in creating compelling content tailored to your business’s unique needs and managing your Pinterest account to ensure maximum impact and engagement. 

      Whether you need help creating eye-catching pins, optimising your boards for search, or streamlining your pinning process with scheduling tools like Tailwind, we’re here to help you every step of the way.

      Get in touch with us today to learn more about how we can help you elevate your presence on Pinterest and take your business to new heights.

      Disclosure: Some of the links in this post are ‘affiliate links.’ This means if you click on the link and purchase the item, we will receive an affiliate commission.

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