How to Start a Blog and Get Followers: 9 Easy Steps

Jan 22, 2024 | Latest, Content Marketing, Marketing Tips

How to Start a Blog and Get Followers: 9 Easy Steps

Starting a blog and growing its readership can be an exciting yet challenging journey. With the world of blogging becoming increasingly saturated, standing out from the crowd and attracting blog followers requires more than just passion for your topic. Blogging takes hard work, commitment and patience, as it is a long-term strategy to grow your business. But with the right tools and steps, blogging can be easier than you think. Learn how to start a blog and get followers in this post with 10 easy steps. 

Before we dive into the details, let’s understand one crucial point: consistency and patience are key. 

Blogging takes time to grow and rank in search engines. Always focus on delivering quality content that provides value to your readers. 

Follow these steps to help you get started and be sure to take a look at some of the incredible blogging tools that we highly recommend to support your blogging journey.

1. Choose Niche

Choosing your blog’s niche is a critical first step in the process of starting a blog and gaining new followers. The niche you select should ideally be something you are passionate about or have expertise in. 

This passion or expertise will help you create authentic and insightful content that will resonate with your readers.

It will also help you stand the test of time when it comes to blogging, helping you to stick to it for the long haul. 

how to start a blog and get followers

Start with deciding whether your blog will be a professional blog or a personal blog. Then think about some of the points below to help you choose your niche:

Identify your passion or expertise

This is the starting point. The topic you choose should be something you love to talk about and have a relatively good knowledge of. This will make the process of creating content not only easier but also more enjoyable for you.

Choose a niche that has a target audience

While it’s essential to select a topic you are passionate about, it’s equally important to ensure that there is a target audience for your chosen niche. Doing a bit of research can help you decide if there’s a demand for the content you plan to create. 

Do your research

Look at other blogs in a niche you are interested in. How have they structured their blog? What type of topics are they writing about? What type of images are they using? Are they using affiliate links?

Do they have advertising on their website? This will help you define your niche and understand what you need to do to engage with your ideal audience. 

Consider the interest and needs of your potential readers

Your blog should not only reflect your interests but also cater to the needs and wants of your potential readers.

Take the time to understand who your readers might be, what they’re interested in, and what problems they’re facing that you can help solve with your content.

This approach will ensure that your blog provides value to your readers. This is key to attracting and retaining followers.

2. Choosing a Blogging Platform

Selecting the right blogging platform is the next step in starting a blog.  A host of platforms are available, each with its unique strengths and weaknesses. Evaluating your specific needs and goals can help you choose the platform that is best suited to you.

The perfect platform for your blog depends on your individual needs, goals, and preferences. Are you looking for something user-friendly, or are you more interested in a platform with advanced customization options? 

Do you want to create a stand-alone blogging website such as WordPress or use a specific blogging platform like Medium or Blogger? 

Carefully evaluate what each platform offers and choose one that aligns with your objectives and blogging needs.

If you want more control over your blog WordPress is the way to go. You will need to choose your domain name and use a hosting provider like Site Ground. 

This method will give you the greatest freedom to customize your blog’s design, functionality, and monetization. Self-hosting also tends to be more SEO-friendly, helping to improve your blog’s ranking on Google.

It’s important to note that using WordPress will require you to manage backups, updates, and security measures. But you can get the support you need when you use a hosting provider that offers those additional services. 

If you choose to create a WordPress blog we highly recommend getting a specific WordPress hosting plan, making the entire process much easier.

Site Ground offers WordPress-specific hosting and has amazing support, one that we highly recommend.

how to start a blog and get followers

Here are some ideas of possible platforms to consider to build your blog:

WordPress: One of the most popular blogging platforms worldwide, WordPress offers a great deal of flexibility and a broad array of functionalities. 

With countless themes to choose from, you can tailor your blog to your specific style and needs. Using WordPress themes like Elementor and Divi are incredibly user-friendly and offer advanced design features. 

These themes are a great way to create visually appealing blog posts that can attract and retain followers. 

how to start a blog and get followers

Blogger: Owned by Google, Blogger is a free platform that’s easy for beginners to set up and use. 

It may lack some of the customization options of WordPress, but its simplicity and the backing of Google make it a reliable choice for personal blogs.

how to start a blog and get followers

Wix: Known for its drag-and-drop builder, Wix is perfect for those with little to no web development experience. It offers a range of templates and applications to enhance your blog’s functionality.

how to start a blog and get followers

Medium: Medium platform is ideal for writers who want to write long-form content without worrying about managing a website. However, customization is limited on this platform.

how to start a blog and get followers

3. Set Up Your Blog

Setting up your blog is the next step, starting with choosing a domain name. Your domain name is your blog’s online identity, so it should reflect the theme or the essence of your blog. Try to keep it simple, memorable, and easy to spell.

If you decide on self-hosting, purchase your domain and hosting. Then sign up to WordPress.org and set up your blog.

Customize your blog by choosing a theme (we love Elementor, Divi or Thrive Themes), designing the layout, and determining your blog’s structure.

how to start a blog and get followers

If you are using a blogging platform that is not WordPress, most offer a variety of themes and templates that you can use. 

Choose one that matches the tone of your content and is visually appealing to your target audience. 

Remember, the design and layout of your blog play a significant role in attracting and retaining followers, so invest time in creating a professional and user-friendly blog interface. Keep it simple, clean and easy to read.

4. SEO Research – The Backbone of Your Blog

Before you start creating content, the first crucial step is SEO research. SEO, or Search Engine Optimization, is what helps your blog posts to be found by people searching for related topics on Google and other search engines.

Conducting thorough SEO research before you write allows you to identify a blog topic, get clear on the type of content to write and understand what your potential readers are looking for. 

SEO is the backbone to helping drive organic traffic to your website and business. Without it, your blog can sit in the online abyss and never be found. SEO is the secret to creating great content that people are searching for.

To help you identify low competition and potential keywords that you can create content around and increase your blog traffic, there are some great free and paid tools which can be invaluable to a new blogger.

Here are some to get you started:

1. Google Keyword Planner (Free): A free tool offered by Google that provides keyword ideas and traffic forecasts, helping you to build a strong keyword list for your content.

how to start a blog and get followers

2. Rank Math (Free & Paid): A WordPress SEO plugin that helps you optimize your content with built-in suggestions based on widely accepted best practices.

It can help you to improve your content’s SEO ranking, make your site more SEO-friendly and speed up your load times. 

how to start a blog and get followers

3. Yoast SEO (Free & Paid):  A WordPress plugin that guides you in creating SEO-friendly content with keyword optimization, readability check, and schema implementation.

4. RankIQ (Paid): One of our favourite blogging tools. An AI-powered SEO tool designed specifically for bloggers. 

It provides a list of the easiest keywords to rank for, blog post titles that will get the most clicks, and an SEO score for your finished article.

RankIQ takes the guesswork out of blogging, helping you to create a fully optimized post with the chance of ranking #1 on Google.

how to start a blog and get followers

5. Semrush (Paid): A powerful and versatile SEO tool that offers solutions for SEO, PPC, content, social media, and competitive research. 

It helps you identify low-competition keywords you can easily rank for. In addition, Semrush helps you understand your audience, improve your online visibility, and track your progress. Semrush is one of our favorite SEO tools. 

how to start a blog and get followers

6. Keywords Everywhere (Paid): Keywords Everywhere is a browser add-on that shows you the search volume, cost-per-click, and competition data of keywords on multiple websites.

This data allows you to identify and target high-volume, low-competition keywords, increasing the visibility of your blog posts in search engine results and attracting more followers.

how to start a blog and get followers

7.  Ubersuggest (Free & Paid): A free SEO tool by Neil Patel that provides keyword insights, content ideas, and site audit reports.

8. Ahrefs (Paid): A comprehensive SEO tool that offers keyword research, competitor analysis, backlink research, content research, and rank tracking.

9. Moz Pro (Free & Paid): A suite of SEO tools that provide insights into your site’s visibility on SERPs, keyword performance, and link-building opportunities.

how to start a blog and get followers

Remember, SEO is not a one-time task. It’s an ongoing process that requires consistent effort and fine-tuning.

By prioritizing SEO research, you’re laying a solid foundation to attract, engage, and grow your blog’s followers. Search for terms that are low in competition and give you the best chance to rank highly in Google. 

5. Create Quality Content

When it comes to content creation, quality is key. Google’s ultimate goal is to improve the user’s experience by ensuring they find exactly what they’re looking for.

Consequently, blogs that offer unique, insightful, and engaging content aligned with their user’s interests are more likely to rank higher in search results. 

The most important thing to remember is that successful bloggers understand that quality content and low-competition keywords, will help drive traffic to your blog.

Not only does quality content grab the attention of your audience, but it also helps establish your credibility and authority in your industry. 

Here are some tips to create engaging blog posts that resonate with your readers:

1. Create High-Quality Content

High-quality content is essential for attracting and retaining your audience. It helps build trust, establishes you as an expert, and encourages readers to stay on your blog for longer and come back for me.

This user behavior is favoured by Google and can make a huge difference to your SEO ranking. So always have your audience in mind when creating new content

2. Understand Your Target Audience

Consider your target audience and their interests. Create your content in a way that speaks to their needs.

Use storytelling techniques, ask questions, and encourage interaction to keep your readers hooked and reading.

how to start a blog and get followers

3. Develop a Content Strategy

A well-rounded content strategy includes a mix of informative and engaging posts.

Informative posts provide valuable insights and knowledge to your audience while engaging posts spark conversations and create a sense of community.

    4. Be Consistent

    Maintain a consistent writing style to create a cohesive brand image and make it easier for your readers to connect with your content.

    Develop a writing style that aligns with your brand values and voice, and stick to it throughout your posts.

      5. Use Images & Videos

      Visuals can greatly enhance the impact of your content. Include relevant images, videos, infographics, or other multimedia elements to make your posts more visually appealing and engaging.

        6. Optimize for SEO

        Taking us back to step 4, once your blog is all ready to be added to your website, it needs to be fully optimized for SEO and search rankings.

        The steps below will help you get started in optimizing your blog the right way.

        1. Meta Titles, Meta Tags & Descriptions

        Play a crucial role in optimizing your blog for search engines. These elements provide search engines with essential information about your blog post’s content, influencing how they are indexed and ranked. 

        If you are using WordPress as your blogging platform, we highly recommend installing an SEO plugin tool like Rank Math to help you write meta descriptions and titles that will rank. 

        This amazing plugin will guide you every step of the way, making the process incredibly easy. You can do all of this on the free version. 

        Click here to learn more about Rank Math.

          how to start a blog and get followers

          2. Optimize Images

          Alt tags are an important aspect of optimizing images for search engines and accessibility.

          By providing concise and descriptive alt text, you can improve the visibility and understandability of your images. 

          Ensure that your alt tags accurately describe the content and purpose of each image, using relevant SEO keywords.

          This will not only benefit users who rely on screen readers or have visual impairments but also contribute to better SEO for your website

          3. Improving Content Structure for Search Engines

          Using header tags can greatly improve the structure of your content for search engines.

          By using headings like H1, H2, and H3, you can signal the importance and hierarchy of different sections, making it easier for search engines to crawl and index your content.

          4. Use Main Keyword in URL

          One effective strategy to optimize your website’s visibility and search engine rankings is to include relevant keywords in the URL.

          By incorporating targeted keywords in the URL structure, you can improve the chances of your content being discovered by users searching for specific terms. This can ultimately lead to increased organic traffic.

          5. Internal & External Linking

          Incorporate internal links in your posts to guide readers and search engines to other relevant content on your blog.

          Additionally, linking to authoritative external sources can boost your blog’s credibility and SEO. Some great tools to assist with this are LinkWhisper, Rank Math and Semrush. 

          how to start a blog and get followers

          6. Submit Your Blog URL to Google Search Console

          Submitting your blog’s URL to Google Search Console can help speed up its indexing by search engines. This tool allows Google to crawl your site more efficiently, meaning it will show up in search results faster.

          To do this, create a Google Search Console account, add your website, and click on ‘URL inspection’ in the sidebar. Enter your URL and click ‘Request Indexing’.

          how to start a blog and get followers

          7. Mobile Optimization

          Ensure your blog is mobile-friendly. Since a significant portion of internet traffic comes from mobile devices.

          Search engines tend to favor websites that are optimized for mobile use. Always check the layout of your blog on a mobile device to ensure it is user-friendly and easy to read.

          Backlinks from reputable sites can significantly boost your blog’s SEO. Reach out to influential bloggers or websites in your niche and propose guest posting or collaboration opportunities.

          You can use tools like Semrush and Rank Math to help identify backlink opportunities making the process easier. 

          9. Validate & Monitor Your Website

          Keep track of how your blog is performing. Regularly validating your blog with Google Search Console can provide insights into how Google views your site. It can highlight any potential issues and give you data on your search traffic.

          Additionally, it allows you to monitor how your SEO efforts are translating into traffic and visibility. By analyzing this data, you can fine-tune your SEO strategies and make changes to your blogs where needed.

          7. Promote Your Blog

          Promoting your blog is crucial for its success. It will help drive more traffic, increase its visibility, attract more readers and lead to higher engagement.

          This can result in higher page views, longer session durations, and increased opportunities for conversions and monetization.

          Remember, consistency is key when promoting your blog. Be active, engage with your audience, and provide valuable content consistently. 

          Here are some strategies to get you started. Experiment with these strategies, analyze what works best for your audience, and adjust your approach accordingly.

          1. Social Media Marketing

          Promote your blog via your social media accounts like Facebook, Twitter, Instagram, and LinkedIn.

          Share your news blog post in Facebook groups, Instagram Stories, via your Instagram Bio etc.

          Promote it wherever you can on the social media platforms that you use. Engage with your audience, join relevant groups, and leverage hashtags to expand your reach.

          2. Email Marketing

          Build an email list of subscribers who are interested in your blog with a dedicated landing page and email opt-in using a lead magnet. 

          Regularly send your email subscribers updates, newsletters, and exclusive content to keep them engaged and coming back for more.

          Let them know when your blog is live and add direct links in your email to drive traffic to your blog.

          3. Guest Posting

          Contribute articles to other established blogs or websites in your niche. This allows you to tap into their existing audience and gain exposure as a credible expert in your field.

          4. Collaborations & Partnerships

          Collaborate with other bloggers, influencers, or brands in your niche. This can include co-creating content, hosting webinars or events, or cross-promoting each other’s blogs to reach new audiences.

          8. Engage with Your Audience

          Engaging with your audience is not merely a strategy but an essential ingredient in any successful blog.

          When you interact with your followers, it creates a sense of community and creates a deeper connection with your readers.

          This relationship not only makes your readers feel valued but also encourages them to actively participate and share your content, which in turn, attracts more followers and grows your blog.

          Whether comments are left on your blog itself or via social media, responding to comments can help grow your blog.

          A simple thank you or a more detailed response, acknowledging your readers’ comments shows that you value their opinions and encourages further interactions.

          Also consider hosting a Facebook Live, host webinars or other Live Q&A sessions to help engage with your audience.

          Live sessions provide a unique opportunity for real-time interaction where you could answer their queries, discuss your blog’s content, or simply have a conversation.

          Remember, it’s all about creating meaningful interactions that enrich your reader’s experience and create a strong sense of community around your blog.

          How to start a blog and get followers: 9 easy steps

          9. Maintain Your Blog

          Regular maintenance is crucial to the health of your blog and impacts the ranking of your site.

          This involves routinely checking for broken links, updating outdated content, optimizing your site’s speed, and ensuring that your website’s design is user-friendly.

          A well-maintained blog provides a seamless user experience that encourages visitors to stay and explore your content.

          Here are some things to remember:

          1. Check Broken Links: Regularly audit your blog for broken links or errors and make necessary corrections. Use tools like Google Webmaster tools, RankIQ, LinkWhisper or Semrush to automate this process.

          how to start a blog and get followers

          2. Update Outdated Content: Update outdated content with current information or trends to keep your blog relevant. You can use tools like RankIQ to help you identify blogs that need updating to ensure it is ranked highly on Google. 

          3. Optimize Your Site Speed: A slow-loading blog can deter visitors. You can use platforms like GTMetrix or Pingdom to analyze your blog’s speed and get recommendations for improvement. Your blog hosting provider can also assist this this process. 

          how to start a blog and get followers

          4. Monitor Your Blog & Analytics: Understanding your blog’s metrics helps you gauge your content’s performance and learn about your audience’s behavior.

          Use tools like Google Analytics to track your blog’s traffic. This will give you insight into your most popular content, the source of your traffic, and the demographics of your audience.

          If certain topics or formats are more popular, consider producing more similar content. If certain posts are not performing well, use tools like RankIQ to re-work the blog to improve its ranking in search engines.


          Learning how to start a blog and get followers requires strategy and consistent effort. Always start with SEO and create valuable content that your ideal audience is searching for.

          Monitor your blog’s performance and reassess any posts that aren’t doing well. Use tools like RankIQ and RankMath to help write SEO-enriched content and maintain your blog. 

          Regularly dive into your blog’s analytics and look for ways to improve your blog and reach. Remember to be consistent and patient.

          Blogs are a long-term organic traffic strategy and need time to grow and rank in search engines. Always focus on providing high-quality content that offers value.

          Sales & Marketing Funnel

          Next Steps

          If you’re still unsure about setting up your blog or need assistance our team can help. Whether you need support with SEO research, content writing or blog optimization.

          We can provide the support you need to not only start your blog but also effectively attract and retain a dedicated audience.

          Remember, a successful blog is not merely about posting content—it’s about posting the right content and ensuring a smooth, enjoyable user experience.

          Book a free discovery call to learn more.

          Disclosure: Some of the links in this post are ‘affiliate links.’ This means if you click on the link and purchase the item, we will receive an affiliate commission. 

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