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How to Make Your Website More Visible – 8 Steps

Feb 12, 2024 | Latest, Marketing Tips

How to Make Your Website More Visible – 8 Steps

In this blog, we explore 8 steps to help you understand how to make your website more visible on Google and other search engines. 

1. Understand Your Target Audience

Before you begin implementing tactics to drive traffic to your website, you must first understand who your target audience is.

Knowing who your potential customers are will help you tailor your content and search engine optimization (SEO) strategy to better reach them.

Consider their demographics, interests, and pain points when creating content and optimizing your website.

Understanding your target audience goes beyond just recognising their general characteristics. It’s about understanding their behaviors and preferences.

This involves finding answers to questions like: What are their online habits? Which social media platforms do they hand out on? What type of content do they find engaging?

Use tools like Google Analytics, social media, Facebook Groups or customer surveys to give you this information.

A well-defined target audience is the first step in creating an effective SEO strategy.

The knowledge you gain about your audience will not only guide the direction of your content but will also shape the design and functionality of your website.

how to make your website more visible

2. Do Keyword Research

Keywords are the building blocks of SEO and SEO is the power behind increasing your website’s visibility on search engines.

They are the words or phrases that people type into search engines when looking for information or products related to their industry.

Conducting thorough keyword research to create on-page SEO is a must to increase the visibility of your website.

Identifying popular and relevant long-tail keywords will help you get ranked in search engine results and increase your search engine visibility.

It’s important to research what keywords your target audience is using to solve their problems. This will help you understand what words and phrases you should include on your website.

Consider your target audience and their search habits. What terms or phrases would they use when they are seeking answers to solve their problems?

The are some fantastic paid and free tools that you can use to help you with SEO research. Google Keyword Planner, a free tool, is a great place to start.

It provides data on the search volume for keywords, the level of competition for those keywords, and suggestions for related keywords

how to make your website more visible

Another effective free tool is Ubersuggest, which not only provides keyword suggestions but also gives insights into the top-ranking websites for your targeted keywords.

This can help you understand what content and strategies are working well for your competitors.

how to make your website more visible

Some other great SEO tools that we love and use are Keywords Everywhere and SemRush.

These paid tools provide valuable information on search volume, competition, and even the cost-per-click for each keyword.

This can help you identify highly competitive keywords that may not be worth targeting and find lower competitive long-tail keywords that you will have a better chance at ranking.

how to make your website more visible

3. On-Page SEO

In addition to keyword research, optimizing your on-page SEO is crucial in getting your website to rank higher on search engines.

On-page SEO involves optimizing the content and structure of your website to make it more attractive to search engine algorithms. This includes using relevant keywords in your titles, headings, meta descriptions, and throughout your content.

On-page SEO includes the following:

1. Meta Tags, Title Tags and Descriptions:

Create meta titles and descriptions for each page that include your targeted keywords. These elements are what users see in search results.

2. Headings & Content:

Use headings (H1, H2, etc.) to structure your content effectively. Include your focus keywords in at least the main heading and naturally throughout your text. Remember, quality content is the key.

3. URL Structure

Ensure your URLs are concise and keyword-rich. A clean structure improves your site’s indexing and makes it more user-friendly.

4. Image Optimisation

Images can speak volumes. Use descriptive file names and alt text with relevant keywords for the images on your website, which enhances accessibility and visibility.

5. Internal Linking

By linking to other relevant pages on your website, you help search engines discover more of your content and understand the relationships between different pages, boosting the overall SEO value.

6. Site Speed

Page loading time is crucial for both SEO and user experience. Regularly check your site’s speed and reduce any bloat that slows it down.

7. Mobile Friendliness

With the majority of searches done on mobile devices, ensure your site is responsive and provides a seamless experience across all devices.

Great On- Page SEO Tools

On-page SEO can seem overwhelming, but there are some powerful tools you can use that will make the road easier and are well worth the investment.

  • RankMath: A WordPress plugin that is quickly gaining popularity, RankMath provides an intuitive interface and smart automation for your SEO needs. It simplifies your content optimization process with real-time insights and suggestions that are easy to implement.
how to make your website more visible
  • Yoast SEO: Another WordPress staple, Yoast SEO, breaks down SEO in a manner that’s understandable and actionable. Yoast not only helps optimize your content with targeted keywords but also ensures your text is reader-friendly.
how to make your website more visible
  • SEMRush Writing Assistant: This tool is exceptional for those who want to go beyond WordPress. SEMRush’s writing assistant evaluates the SEO potential of your content in real-time, directly in your Google Docs or WordPress editor, guiding you towards SEO excellence.

4. Off-Page SEO

Off-page SEO focuses on building authority and credibility for your website through external sources.

This is all about link building such as getting backlinks from reputable websites, becoming a guest blogger on industry-related sites that then link back to your website, and participating in online communities.

Here are some of the things that you need to consider to build your off-page SEO.

Quality backlinks from reputable sites signal to search engines that your content is authoritative and valuable.

Engage in guest blogging, and create shareable infographics to organically garner these backlinks.

Use tools like YouTube, Pinterest or Podcasting to help drive quality backlinks to your website.

Engage with Social Media

Regularly share your content on social media, interact with your followers, and be an active community member to increase the visibility and reach of your website.

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Collaborate with Influencers

Partner with influencers. Choose collaborators who resonate with your brand and can authentically advocate for your content.

Participate in Online Forums and Discussion Groups

By providing helpful answers and thought leadership in forums like Reddit and Quora, you can build credibility and subtly promote your website to interested audiences

Leverage Local Listings and Directories

Register your website on local business directories and Google My Business. This helps in local search visibility and draws in traffic from your region.

Earn Brand Mentions

Encourage conversations about your brand across the web. The more your website is mentioned, the more it’s recognized as an authority by search engines.

Great Off-Page SEO Tools

Understanding and improving off-page SEO can be a complex task, but there are some great tools you can use to help make the process easier and improve your search rankings.

  • Semrush: This comprehensive tool offers an extensive suite of features such as backlink analysis, keyword research, and competitor insights, which are invaluable for enhancing your off-page SEO strategy. A tool that we love and use.
how to make your website more visible
  • Ahrefs: Like Semrush, Ahrefs is known for its powerful backlink analysis feature, which lets you track and analyze the backlink profile of your own site as well as those of your competitors.
  • Moz Pro: With features that focus on both on-page and off-page SEO, Moz Pro’s Link Explorer is particularly useful for reviewing your website’s backlink profile and identifying new linking opportunities.
  • Majestic: Specializing in backlinks, Majestic provides a wealth of data regarding your website’s link information and the quality of your backlinks, key factors in off-page SEO.

5. Create Quality Content

The best way to organically boost your site’s visibility is through creating high-quality content. The goal of content creation is to add value and have your user at heart.

This is what will be favoured by Google and increase your ranking in organic search results.

Content can be in the way of creating blog posts, listing your podcasts or even YouTube videos. Then use SEO to drive traffic to those pages on your website.

But it all starts with your keyword research to identify the right keywords that will help you rank in search engine rankings. When you do your research you become crystal clear on what type of content you need to be creating, that will offer value and be found.

how to make your website more visible

If blogging is part of your content strategy, then be sure to do it the right way. We see time and time again many of our clients have a blog that is not researched properly and is not driven by SEO.

This just makes it much more challenging for your blog to be found, in any way.

We highly recommend that you do your research beforehand, understand how blogging and SEO work and then create content that has a better chance of getting ranked.

One tool that we highly recommend to help you write blogs that get ranked on the first page of Google, is RankIQ. RankIQ is an amazing tool that helps you write your blogs, and include the right keywords to get them ranked, taking all of the guesswork out.

This tool helps you optimize your blog content for SEO by analyzing factors such as keyword density, readability, and backlinks. RankIQ makes blogging a breeze helping you to rank number one on Google search results.

how to make your website more visible

6. Use Social Media

Use the power of social media to increase your website’s visibility. Through social media, you can connect to your ideal audience, build your brand awareness and direct followers to your website.

This could be through offering valuable content such as blogs, a link to one of your sales pages, or to your YouTube channel etc. 

Here are some things to consider:

Create a Social Media Strategy

Start with a social media strategy that aligns with your brand’s identity and goals. Identify the platforms your target audience uses the most and establish a strong presence there.

Create Shareable Content

Develop content that provides value and inspires your audience to click-through to your website. This could be insightful blog posts, helpful tips, or entertaining videos.

Engage with Your Audience

Don’t just post content—be active in the community. Respond to comments, participate in discussions, and demonstrate that you value your audience’s input and interaction.

Use Hashtags Wisely

Use relevant hashtags to increase the chances of your content being found by those interested in your niche or industry.

how to make your website more visible

Regularly Monitor Analytics

Keep an eye on what works and what doesn’t. Use social media analytics to refine your approach and focus on content that drives traffic to your website.

Collaborate with Influencers

Partner with influencers or popular figures in your industry who can amplify your message to their followers.

Run Targeted Ad Campaigns

Consider investing in social media advertising to reach a larger or more specific audience.

Host Giveaways or Contests

Generate excitement and engagement by running contests that encourage participants to visit your website and share with friends.

7. Website Design & User Experience

Looking at your website visibility, the next thing to consider is your website layout and design. What is the user experience when someone finds your website?

Does your page load quickly, is your website easy to navigate, are there clear call to actions on your pages?

It’s crucial not just to attract visitors, but also to offer them a seamless and positive experience once they land on your page.

A website with an intuitive design and user-friendly interface not only retains visitors but also encourages them to engage with your content and share it with others.

How to make your website more visible - 8 steps
  • Optimize Site Navigation: Simplify your site’s navigation structure to ensure visitors can easily find what they’re looking for. A clear menu, search functionality, and well-organized content are key.
  • Responsive Design: Guarantee your website looks great and functions well on all devices, from desktop computers to smartphones. Mobile-friendliness is not only preferred by users but also by search engines.
  • Fast Loading Times: Enhance your site’s speed as slow loading times can deter visitors. Compress images and leverage caching to keep your website loading efficiently.
  • Accessibility Matters: Make your website accessible to everyone, including individuals with disabilities. This includes using alt text for images, readable fonts, and contrasting colors.
  • Quality Content Above All: Ensure that your content is top-notch, providing value that is clear, concise, and compelling. High-quality content increases the likelihood of visitors staying longer and returning.

8. Using Website Analytics

The last step to consider to help make your website more visible is to look at your website analytics.

Looking at your website data will help provide valuable insight into your website traffic, which pages are being seen for what keywords, user behaviour and demographics and so much more.  

This data can help guide your decisions on what changes to make and give you an understanding of where your website is currently at.

By regularly checking and analyzing your website analytics, you can track the progress of any changes you make and continue to optimize your site for maximum visibility.

how to make your website more visible

One of the best tools you can use to help you, which is free, is Google Analytics. It allows you to track diverse metrics such as page views, user sessions, and bounce rates, painting a detailed picture of your audience and their needs.

Take the time to learn about this tool and how to analyse your website data. Then you can tweak your website and create content that will help drive traffic to your site.

Another highly intuitive tool is SEMrush, offering an all-in-one toolkit to analyze and improve SEO, social media, and content marketing.

If you’re looking to dive deeper into competitor analysis and understand where you stand in the market, SEMrush can be a game-changer.

how to make your website more visible

For those who are focused on mastering SEO, Ahrefs provides robust tools to audit your website, explore keywords, and analyze your backlinks. Ahrefs can help pinpoint what’s working and what needs improvement, helping you to increase your online visibility.

And if you choose to use RankIQ to help you with your blog SEO, it also includes integration with your Google Analytics account.

This means you can easily track your blog’s performance and see which strategies are driving the most traffic to your site. It also has a powerful feature that you can identify which blog posts need to be updated, to help them perform better over time.

So if you have old blog posts that you would like to improve your SEO ranking on, you can run those blogs through RankIQ to improve onsite SEO.

how to make your website more visible

Summary

Enhancing your website’s visibility is vital for online success. Understanding SEO and leveraging it to drive traffic to your business is essential to get clear on how to make your website more visible.

Start with looking at your website. Is it already optimised with SEO? Does it have a strong meta description and use long-tail keywords?

Use free tools such as Google Analytics to track your website’s performance and identify areas for improvement. Consider using paid tools SEMrush, Ahrefs, or RankIQ, to help boost your SEO.

Taking the time to optimise your site will pay off in the long run and is well worth the effort.

how to make your website more visible

Don’t neglect the importance of SEO in driving organic traffic to your website.

Take the time to learn how to make your website more visible with these steps and continuously update your content.

Need help in increasing your website’s visibility and driving organic traffic? Reach out to us. We offer SEO strategies such as blog management, website SEO audits, and keyword research.

Book a free discovery call with us today to discover how we can help.

Disclosure: Some of the links in this post are ‘affiliate links.’ This means if you click on the link and purchase the item, we will receive an affiliate commission. 

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