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How to Get Traffic From Pinterest to Your Website- 15 Tips

Feb 19, 2024 | Latest, Marketing Tips, Social Media Marketing

How to Get Traffic From Pinterest to Your Website

-15 Tips

Pinterest has emerged as a powerful tool for driving website traffic. As a visual search engine, Pinterest has over 459 million monthly active users, making it a strategy worth exploring. But it’s important to understand how to drive traffic from Pinterest to enhance your website’s visibility, increase brand awareness, and increase sales. 

In this blog, we explore 15 tips to help you get traffic from Pinterest to your website and create a Pinterest marketing strategy that gets results. 

Pinterest is a hub for people looking for inspiration, ideas, and solutions. It has become an effective platform for businesses and brands to reach potential customers.

With its highly visual nature and ample opportunities for engagement, it’s no surprise that Pinterest is a powerful tool for driving Pinterest traffic to your website.

And Pinterest is increasingly becoming a powerful tool for any niche, not just creative industries. No matter what industry you’re in, there is potential for your website to gain traffic from Pinterest.

It is also an effective way to generate blog traffic and increase your website’s SEO reach.

Tip 1. Understand Your Audience

To effectively drive traffic to your website from Pinterest, you need to first identify who your target audience on Pinterest is. This will help you create great Pinterest pins for the right audience.

Begin by researching the demographics of Pinterest users and understand the specific groups that align with your product or service.

Look at factors such as age, gender, location, and interests to tailor your Pinterest strategy to reach the right people.

Look at popular categories and search terms related to your business to further refine your audience. Use Pinterest Analytics and Pinterest Trends to understand your audience even further.

Pinterest Analytics provides invaluable data about the behaviour and preferences of your viewers and how they interact with your content. This tool offers insights on metrics such as impressions, engagement rates, and click-throughs.

By analysing this data, you can identify which pins resonate most with your audience and adjust your strategy accordingly.

how to get traffic from pinterest

Pinterest Trends feature gives you a glimpse into the most popular search terms and topics over time.

This can help you stay ahead of the curve by understanding emerging trends that align with your brand.

Create content that caters to these popular search terms to attract a larger audience. Take note of the common themes, colours, and content types that resonate with your target group. 

By analysing the current trends within pins that your audience interacts with, you can identify potential areas to focus on and types of content that they are more likely to engage with and share.

how to get traffic from pinterest

This helps in creating your pins and boards to better attract and hold their attention, thereby increasing the likelihood of driving traffic back to your website.

Tip 2. Use SEO Strategies

SEO strategies on Pinterest are crucial for increasing the visibility of your content.

Just as with traditional search engines, Pinterest keywords play an essential role in how users discover pins related to their interests.  

By incorporating keywords into your pin descriptions, titles, and boards, you can improve the chances of your content being seen by potential customers.

To get started with SEO research and to help find the right keywords, follow these steps:

1. Use Pinterest Search: Use Pinterest search to find the best Pinterest SEO keywords. Type potential keywords in Pinterest’s search bar and note the auto-complete suggestions and related searches. This will give you an idea of popular terms and topics on the platform.

2. Use Keyword Tools: Optimise your research with SEO tools like Google Keyword Planner, SemRush, or Ahrefs to find keyword ideas, identify search volumes and generate new content ideas.

For example, you can use SemRush to discover popular keywords and phrases related to your content, as well as understand their monthly search volumes and competition levels.

how to get traffic from pinterest

3. Explore Pinterest Trends: Make use of Pinterest Trends to determine what topics are currently popular and how they change over time.

4. Check Competitors: Look at successful competitors’ pins and boards to see which keywords they are targeting.

5. Analyse Your Website Analytics: If your website is already established, review your analytics to see what keywords are driving traffic to your site.

6. Consider Seasonality: Adjust your keyword strategy based on seasonal topics and trends that relate to your content.

Tip 3. Optimise Your Pinterest Profile

Once you have created your Pinterest account it’s time to optimise your Pinterest profile. This will help improve your visibility and credibility on the platform.

Your bio and profile image are often the first impressions users get of your brand. Write a compelling bio that conveys your brand’s story and values, using keywords that resonate with your target audience. 

Include keywords relevant to your niche. Strategically insert keywords into your profile description to improve searchability.

This includes the name of your business, description, and even the ‘About’ section. Make sure they flow naturally within the text to ensure a user-friendly experience.  

how to get traffic from pinterest

Don’t be afraid to show some personality in your bio. This will also help create a connection with users and increase the chances of them following you.

Select a profile image that is recognisable and reflective of your brand.

The most important thing to remember is that Pinterest is not just about promoting products or services; it’s also a place for inspiration and creativity. Use this opportunity to share your brand’s story and values.

Tip 4. Create Pinnable Content

When it comes to creating content for Pinterest, there are a few key elements that will make your pins more engaging and shareable.

Start with creating pins that are visually appealing and eye-catching to grab the attention of users as they scroll through their feeds.

Use tools like Canva to create attractive graphics and find new pin images that pop. Canva has an incredible library of Pinterest templates that you can customise to fit your brand and content.

how to get traffic from pinterest

Ensure your pin content is relevant and valuable to users. Your pins should provide helpful information or inspiration to your target audience. This could include DIY tutorials, product reviews, recipe ideas, or inspirational quotes.

Look at other pins related to your keywords and niche.  See what type of content is performing well and try to incorporate similar elements into your pins. 

When designing your pins consider the following: 

1. Use high-quality images that are visually appealing and eye-catching.

2. Include text overlays or titles to convey the message of your pin.

3. Use a consistent colour scheme and font that aligns with your brand.

4. Keep the design clean and simple, avoiding cluttered or busy layouts.

5. Make sure the pin is easy to read and understand at a glance.

Remember that pins that stand out attract more clicks, increasing the likelihood of them being saved and driving traffic to your website or blog.

Do your research and create pins that are relevant and appealing to your target audience. 

How to get traffic from pinterest to your website- 15 tips

Tip 5. Leverage Pin Descriptions

Creating an effective pin description is crucial for engagement and discoverability. They give you the chance to offer value and share your content.

Be sure to keep descriptions simple, easy to understand and clear. Include keywords where you can.

Here’s how to maximise the impact of your pin descriptions:

1. Use SEO

Enhance your pins’ visibility with SEO. Use relevant keywords in your pin descriptions. Perform keyword research with tools like Keywords Everywhere or SemRush to find the most effective terms that reflect your content and appeal to your target audience.

how to get traffic from pinterest

2. Use Hashtags

Just like other social platforms, Pinterest allows the use of hashtags to categorise content. Use targeted hashtags that describe your pin’s content or theme.

This enables your pins to be found in hashtag search results, increasing the reach and engagement potential. Limit the number of hashtags to avoid clutter and focus on those with high relevance.

3. Create a Clear Call-to-Action

Always include a clear call-to-action (CTA) in your pin descriptions to encourage users to engage with your content beyond the pin itself.

Whether it’s inviting them to visit your website, check out a product, or read a blog post, a compelling CTA can drive outbound clicks to your business.

4. Test Different Descriptive Styles

Experimentation is key in finding what resonates best with your audience. Try different styles of writing your pin descriptions, from educational to inspirational or even storytelling.

Analyse the performance of various approaches and refine your strategy based on what works best for driving engagement and clicks.

5. Creative Rich Pins

A rich pin is a type of Pinterest pin that includes extra details about the content being pinned, such as product information, recipes, or articles.

They are pins that automatically sync information from your website. Rich pins also help with SEO as they provide more context and detail about the content being pinned. 

This can lead to higher rankings in search results and increased visibility for your website. You can also use a plugin like Rank Math or Yoast SEO to help with the process.

In particular, Rank Math offers its Rich Pin Validator, which enables users to create rich pins easily. 

how to get traffic from pinterest

Tip 6. Pin URL’s

Next up it’s important to use Pinterest’s URL feature to drive traffic effectively to your website without being flagged as spam.

When creating pins, make sure to link directly to the corresponding page on your site where users can find the value promised by the pin.

This means if your pin is about a specific product, the URL should take them to the purchase page for that product, not just your homepage. 

Avoid sending multiple pins to your website’s home page only.  This can be seen as spam by Pinterest and hurt your ranking on the platform.

Instead, diversify your pin links and send users to different pages on your website that are relevant to the pin’s content. 

Here are some other tips:

  • Optimise the use of Pinterest’s URL feature to drive effective traffic to your website without being flagged as spam.
  • Link directly to the corresponding page on your site where users can find the value promised by the pin.
  • Ensure the URL takes users to the specific product’s purchase page, not just the homepage.
  • Use clear, concise, and relevant URLs to provide a better understanding of what users can expect.
  • Avoid using URL shorteners as they can seem suspicious and discourage clicks.

Tip 7. Create Pinterest Boards

Optimising your Pinterest board descriptions with relevant keywords improves searchability.

Think of these descriptions as a place to not only inform users about the board’s content but also to use SEO strategies that can lead potential followers directly to your boards.

Use keywords that accurately describe the content of your board and are commonly searched by users. Board titles are the main titles or headings that appear above your board on Pinterest.

They serve as a quick and easy way for users to understand what your board is about. Having well-written and descriptive board titles helps with searchability.

how to get traffic from pinterest

Optimise your board titles and think of the keywords that accurately describe the content of your board.

For example, if you have a board dedicated to healthy recipes, you could use a title like “Fuel Your Body: Delicious & Nutritious Recipes” instead of just “Healthy Recipes.” 

To make your boards even more appealing, create eye-catching cover images. These images should give a glimpse into the type of content that can be found on the board.

You can also add a short description or title to these cover images, including keywords where you can. Create board covers that are in line with your brand using similar fonts, colours, or styles across all of your boards.

Tip 8. Schedule Your Pins  & Be Consistent

Pinterest algorithm values consistency. Maintaining a consistent presence is crucial for growth and engagement.

By establishing a regular pinning schedule, your content is more likely to be seen and shared.

According to industry experts, the sweet spot for pinning frequency to optimise visibility and engagement lies between 10-15 pins per day.

Several studies suggest that the best practice is to pin at multiple intervals throughout the day to increase the chances of reaching different segments of your audience when they are most likely to be active.

The easiest way to stay consistent on Pinterest is to use a tool like Tailwind or Metricool. With features that include content planning, bulk uploads, and performance tracking, these scheduling tools help you manage your content efficiently and effectively.

Specifically when using a tool like Tailwind, pinning 10-15 times per day becomes an easy and simple process. Tailwind’s features allow you to post pins across multiple boards, significantly reducing the time and effort needed.

This functionality means that with just a few clicks, you can schedule numerous pins, spreading them out across the day.

Also, consider using a project management tool to help you stay ahead of creating content consistently. Tools like ClickUp or Trello helps you plan your pins ahead of time and easily create a content calendar. This way, you can ensure that you always have pins ready to post to drive traffic.

how to get traffic from pinterest

Tip 9. Join Group Boards

Joining and participating in Pinterest group boards can dramatically increase your content’s visibility and audience engagement.

Pinterest group boards are collaborative boards where multiple users can pin and share content around a specific theme or topic.

These boards are created by a single user who can then invite others to contribute, facilitating a communal space for inspiration and idea-sharing. 

Group boards are easily identified by the group icon on the board’s thumbnail and can be a powerful tool for reaching a wider audience, as each pin can appear in the feeds of all the contributors’ followers.

Here’s what to do:

1. Find Relevant Group Boards: Start by using Pinterest’s search function with keywords related to your niche. You can also look at profiles of influencers within your industry to see which group boards they’re part of.

2. Assess Board Relevance & Activity: Once you’ve found potential boards, check for relevancy to your content and assess the level of activity and engagement on the board. Only opt for boards with regular and recent pins.

3. Understand the Board’s Rules: Group boards have rules set by the creator. It’s essential to read these guidelines before joining to ensure your content aligns with the board’s theme and posting etiquette.

4. Request to Join: Send a join request. Some boards include join instructions in their description.

5. Pin Strategically: Share your pins. Ensure your pins are high-quality, relevant, and add value to the group. Avoid spamming the board and space out your pins to avoid overwhelming the feed.

6. Engage With Other Pins: Like, comment, and repin other users’ content to build rapport within the community. Engaging with other members can increase the visibility of your own pins.

7. Regular Participation: Consistently contributing to the board can help maintain your presence and engagement levels. Irregular pinning can lead to reduced visibility.

Joining group boards is incredibly easy especially if you use Tailwind. Tailwind’s intuitive design makes it straightforward to discover new group boards to join and schedule pins at optimal times.

This takes the guesswork out of pinning and allows you to maintain a regular and consistent presence on group boards with minimal effort. 

how to get traffic from pinterest

Tip 10. Engage with the Community

Engagement on Pinterest can significantly increase traffic to your pins and your website. When you engage with another user’s content, it not only makes your profile visible to their audience but also to the user.

Pinterest’s algorithms are designed to favour active accounts, meaning the more you interact, the higher the chance your content will be displayed in the feed of other users.

This drives traffic to your profile and increases your visibility.

Follow these steps:

1. Respond to comments on your pins

2. Follow and engage with influencers in your niche

3. Collaborate with other pinners

4. Comment on other’s pins

5. Save others’ pins

6. Share valuable content on your boards

Tip 11. Promote Your Pins

There are several ways you can promote your pins and maximise their reach, both within and outside of the Pinterest platform. 

One of the most powerful ways is to use Pinterest ads. By creating targeted ads, you can ensure that your pins are displayed in the feeds of audiences who are most likely to be interested in your content.

This increases the chances of them seeing and interacting with your pins and helps in boosting your overall Pinterest profile, driving quality traffic to your website.

how to get traffic from pinterest

Tip 12. Analyse Your Pins Performance

Pinterest Analytics is a powerful tool that provides in-depth insights into how your content is performing on the platform.

Regularly check the performance of your pins to see which pins are resonating with your audience. Use these insights to help you create relevant pins that your audience loves.

Dive into demographics, devices used, categories and interests popular with your audience. This information can help you hone your messaging and visuals, increasing your chances of creating viral pins.

If certain pins are underperforming, consider experimenting with different images or text overlays.

If your audience engages more during specific times, adjust your posting schedule to match peak activity.

By continually refining your approach, you can enhance your Pinterest presence and get the best results.

how to get traffic from pinterest

Tip 13. Stay Up to Date with Pinterest Trends

Like any social media platform, Pinterest trends and algorithms are constantly changing. It’s important to stay up to date with the latest trends and updates to ensure your content is being seen by your target audience.

Keep an eye on Pinterest’s official blog and social media channels for any announcements or changes in their algorithm.

The platform frequently tweaks its algorithm, which can affect how pins are distributed and how they appear in users’ feeds. 

Be sure to adjust your strategy accordingly. This could mean changing your pin design to suit new formats, making use of enhanced analytics tools, or even revamping your profile to align with new best practices.

Tip 14. Optimise Your Website for Pinterest Traffic

Optimising your website for Pinterest traffic can significantly boost visibility. Try implementing some of the strategies below to help drive more traffic to your Pinterest profile.

1. Pinterest Share Buttons: Add Pinterest Share Buttons to your website to make it easy for visitors to pin your content. These buttons can be added to the header, footer, or alongside content.

2. Pinterest-Friendly Images: Ensure your website’s images are optimised for Pinterest by using high-resolution, vertical images. Text overlays on images should be clear and include relevant keywords to improve discoverability.

Always remember to add alt text to your images to improve SEO and accessibility for users with visual impairments.

3. Pinnable Landing Pages: These pages should include persuasive and clear call-to-actions, detailed and pinnable images, and content that resonates with your Pinterest audience.

Ensure the landing pages are seamlessly integrated with the rest of your marketing and branding.

how to get traffic from pinterest

Tip 15. Monitor & Adjust Your Pinterest Strategy

Lastly, it’s important to regularly review analytics and pin results to give you valuable insights into what truly resonates with your target audience. Adjust your Pinterest strategy and continuously create content that resonates.

Don’t shy away from experimenting with different pinning strategies, diverse content types, and engaging techniques to find what works.

Stay up to date with any changes or updates happening on Pinterest and adapt your strategy as needed.  This will not only help you gain more visibility and engagement on the platform but also keep your brand relevant and in tune with current trends.

how to get traffic from pinterest

Summary

Pinterest can be a powerful tool for driving organic traffic to your website and increasing conversions.

By using these 15 tips, you can optimise your presence on the platform and embrace its full potential to reach your target audience.

Remember to consistently create high-quality pins, engage with other users, monitor your analytics, and adapt your strategy as needed.

With dedication and effort, you can see significant growth in your business through Pinterest marketing.

We encourage you to implement these strategies and be patient. Pinterest is an organic traffic strategy and takes time to see results.

If you find yourself needing expertise in managing your Pinterest account or creating pins that align with your audience and SEO strategy, then be sure to reach out to us.

We offer Pinterest management services and can support you every step of the way. Book your free discovery call to connect with us today.

Disclosure: Some of the links in this post are ‘affiliate links.’ This means if you click on the link and purchase the item, we will receive an affiliate commission. 

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