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How to Create a Custom QR Code in Canva for Free

Jul 25, 2023 | Latest, Marketing Tips

How to Create a Custom QR Code in Canva for Free

If you’re an entrepreneur, you probably heard about these marketing tools: Canva and QR Codes. The Use of QR Codes is becoming more popular in your marketing efforts for obvious reasons, while Canva has revolutionised the life of marketers and entrepreneurs, simplifying the creation of marketing materials.

But when you combine these two incredible tools, you unlock a whole new dimension of possibilities by learning how to create a custom QR Code in Canva for free.

Gone are the days when you needed graphic design expertise to create visually stunning graphics. Thanks to Canva and its free QR code generator, even without any prior design experience, you can effortlessly produce eye-catching visuals.

It’s no wonder that Canva boasts a staggering 60 million monthly active users who have embraced its convenience.

As a female entrepreneur, it’s highly likely that you’re using Canva to craft captivating promotional materials with the goal of attracting your target audience to your products and services.

And this is precisely where QR Codes come into play, offering valuable assistance. With the power of Canva, it honestly is such an easy way to create free QR codes in minutes without the need for a professional designer.

custom QR Code in Canva

What is a QR Code?

In simple terms, a QR code functions like a store barcode, but it’s even more versatile and accessible. It’s a scannable image that can be instantly read using a Smartphone camera. The QR code is made up of black squares and dots, each carrying specific information.

Where would you use a QR Code?

As a female entrepreneur, you can leverage the power of QR codes to your advantage in various creative ways. The most common use of QR codes is on your business card, flyer or brochure.

You can also use them on your Facebook cover photo or as the background for your YouTube channel.

It’s true that some people believe QR codes are becoming less popular, but that’s not entirely accurate. They still hold immense value, especially with the majority of people using Smartphones for online activities.

However, it’s crucial to note that QR codes won’t work on a computer; they must be scanned from a Smartphone.

custom QR Code in Canva

The best part is that you don’t need expensive tools to create a QR code. If you’re already a Canva user, even with the free version, you can generate your own QR code with this easy tool. You can create your QR code in Canva and then use that QR code link anywhere and everywhere.

Imagine using this code on a flyer for your event, directing potential customers straight to your website from their Smartphones.

Additionally, by seamlessly blending your QR codes with your overall design aesthetic, you can amplify your brand’s recognition and leave a lasting impression on your customers.

Are QR Codes safe to use in marketing?

Yes, QR codes are generally considered safe to use. However, as with any technology, it’s important to be cautious and take certain precautions to ensure your safety and protect against potential risks.

How to Create Your Custom QR Code in Canva

Here is our step-by-step guide to creating a QR code in Canva with the Canva QR code generator.

1. Go to Canva

Go to Canva https://www.canva.com/ and login to your Canva account. If you don’t have a Canva account click here to create one.

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2. Choose the Design Size

Choose the design size for your new QR code, such as the Instagram Post Size (1080 x 1080)

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3. Click the Apps Button

On the left side of the page, find and click the APPS button.

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4. Search for QR Code

Search for “QR CODE” and select the appropriate option.

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5. Input the URL

Then input your URL, and click the GENERATE CODE button. This will then create a type of barcode that you can use.

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6. Customise the QR Code

Customise the QR code to your preferences, such as changing the colour to match your brand.

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7. Download the QR Code

Download the QR code as a PNG/JPG file and add it to your marketing collaterals, such as flyers, social media images, banners, etc.

Is there an expiration date for Canva QR Codes?

QR Codes generated in Canva do not have an expiration date. The functionality of a QR Code depends on the embedded link it connects to. As long as the destination URL remains active on the internet, the QR Code will continue to work effectively.

It’s important to note that QR Codes may become inactive if the destination linked to them becomes inactive or is no longer available.

To address this issue, you can opt for dynamic QR Codes. With dynamic QR Codes, you have the flexibility to replace any non-functional links with new ones, ensuring the longevity and functionality of your QR Codes.

How to create a custom qr code in canva for free

Ways to incorporate QR Codes into your marketing strategies

1. Product Packaging

Add QR codes to your product packaging, allowing customers to scan and access additional product information, user manuals, instructional videos, or customer reviews. This enhances the customer experience and provides valuable resources at their fingertips.

2. Event Signage

Use QR codes on event signage, such as banners, posters, or directional signs. Use it along with your company logo or wherever you find it would work for you. Attendees can scan the codes to access event schedules, maps, speaker profiles, or exclusive content related to the event.

3. Business Cards

Include a QR code on your business cards that leads recipients to your website, online portfolio, or contact details. This saves them the effort of manually typing in your information and provides a convenient way to connect with you.

custom QR Code in Canva

4. Social Media Engagement 

Generate QR codes for your social media links, linking your audience directly to your social media profiles or specific social media posts.

This encourages users to follow you or engage with your content, increasing your social media presence and reach.

5. Loyalty Programs 

Incorporate QR codes into your loyalty programs. Customers can scan the codes to collect rewards points, receive exclusive discounts, or access personalised offers.

custom QR Code in Canva

6. Email Marketing 

Use QR codes in your email marketing campaigns. By scanning the code, recipients can be directed to your home page, landing page, product page, audio files, pdf file or subscription form, enhancing the engagement and conversion potential of your emails.

Remember, QR codes can be adapted to various marketing materials and channels, so feel free to explore different ideas and experiment with their placement and purpose to suit your business goals.

Tips for Maximising the Impact of Your QR Codes:

1. Use a compelling call-to-action

When incorporating QR codes into your marketing materials make sure to include a clear call-to-action that encourages users to scan the code. For example, “Scan to access exclusive discounts” or “Scan to join our mailing list.”

2. Test the scannability

Before finalising your QR code design, test it to ensure that it scans correctly using different smartphone models and QR code scanning apps. This step will help you avoid any technical issues and guarantee a smooth user experience.

custom QR Code in Canva

3. Track and analyse

Consider using a URL shortener or QR code tracking service to monitor the performance of your QR codes. This data will provide insights into user engagement, allowing you to optimise your marketing strategies accordingly.

4. Provide value

Make sure the content or destination you link to through the QR code provides value to your audience.

Whether it’s a special offer, exclusive content, or an informative landing page, offering something relevant and valuable will encourage users to scan the code.

custom QR Code in Canva

In Summary

Captivating visuals play a crucial role in converting your audience. Recognising this, Canva’s QR code generator goes above and beyond to equip you with everything you need to easily create a QR code in a matter of minutes.

This is an amazing tool offers an easy way to share your contact information, link to your website URL or share important information with your audience.

QR Codes serve as your golden ticket to seamlessly connect your audience to your desired action.

The good news is you don’t need a Canva Pro account to create your very own custom QR code in Canva.

You can easily create one on their free account.

Plus it is just one of the many amazing tools that Canva offers, giving you the necessary design tools to create attention-grabbing visuals. You can easily get started with Canva here.

Next Steps

Ready to elevate your brand and incorporate QR codes into your marketing materials?

Create your own free account with Canva today. Canva’s user-friendly platform and amazing Canva templates allow you to create stunning Canva designs in a matter of minutes.

Sign up now by clicking here and unlock the potential of Canva for your business.

Be sure to check out our FREE Best Digital Marketing Tools guide, packed with our favourite digital marketing resources and tools. Click here to download your copy today.

Please note that some of the links in this post are ‘affiliate links.’ This means that if you click on the link and make a purchase, we will receive an affiliate commission.

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