How to Create Content Buckets for Social Media with Examples

Jun 24, 2024 | Latest, Content Marketing, Marketing Tips, Social Media Marketing

How to Create Content Buckets for Social Media with Examples

With well-defined content buckets, the content creation process is more manageable, will save time, reduce stress, and create a more effective social media strategy for your business.

In this blog, we will walk you through the process of creating content buckets for your social media presence. Including how to identify the right content buckets for your brand, how to generate ideas within each bucket, and how to effectively plan and schedule your content.

What is Content Bucket?

A content bucket is a category or theme used to organise and plan content for social media. Think of content buckets as predefined containers that help guide the type of content you create and share with your audience.

Each bucket represents a distinct topic or type of content that aligns with your brand’s objectives and resonates with your target audience.

Why Content Buckets Work?

Content buckets work effectively for social media due to several key reasons:

1. Structured Organisation

Using content buckets ensures your social media is well-organised and covers all the necessary angles you can use. It’s a great way to maintain a consistent and diverse presence on social media without getting overwhelmed or stuck in generating content creation ideas.

Tools like ClickUp or Trello can be used to visually organise and manage these content buckets. Using these tools can help you easily balance different types of content and keep your social media strategy on track. 

content buckets for social media

2. Consistency in Posting 

Content buckets make sticking to a regular social media posting schedule easier. The content buckets provide a set of themes or topics to choose from, so you don’t have to start from scratch every time you create content. 

Maintaining a consistent posting schedule keeps your audience interested and familiar with your brand, plus it helps you to post consistent content. When your followers know what to expect from you, it builds trust and creates a loyal community around your business. 

3. Enhanced Audience Engagement

Content buckets help you connect with more people by covering various interests. You can create buckets for different types of content, such as educational posts, entertaining stories, or the latest trends. 

When you cater to different preferences, you’re more likely to engage a broader audience. Some people might love learning new things from your educational content, while others enjoy a good laugh from your entertaining posts. By offering something for everyone, you reduce the risk of your followers losing interest or unfollowing your page.

Using content buckets to diversify your content shows you understand and care about your audience’s various needs and interests. This helps build stronger connections and encourages more people to interact with your brand on social media.

4. Balanced Content Mix

A balanced content mix is important because it keeps your social media feed interesting and appealing to many people. It also supports your audience at different stages of their journey with your brand.

Educational content can help people learn about your business, while promotional posts encourage those ready to purchase.

Using content buckets to plan a balanced mix of content ensures that your social media strategy is well-rounded and doesn’t become stagnant. 

5. Efficient Content Creation

Content buckets make creating high-quality content for your social media channels easier. When you have clearly defined categories, you can focus on creating great posts that fit into each bucket.

Instead of spending hours developing new ideas for every post, you work within your content buckets. This reduces the stress of content planning and allows you to be more efficient and productive.

With content buckets, you can ensure your social media feed is filled with engaging posts that align with your brand’s message and goals. This makes your content creation process smoother and helps you maintain a high standard of quality across all your social media channels.

6. Better Performance Tracking

When you organise your content into buckets, it becomes much easier to track and analyse how well each type of content is performing.

You can see which buckets resonate most with your audience and use that information to make informed decisions about your social media strategy.

You can make data-driven decisions to optimise your social media efforts with content buckets. Instead of guessing what your audience wants to see, you can use the information you gather from tracking your content buckets to create more content your followers love.

This targeted approach helps you get better social media marketing results and ensures you’re making the most of your time and resources.

content buckets for social media

7. Flexibility & Adaptability

Content buckets provide structure while allowing for flexibility. You can adjust content within each bucket to respond to current events, trends, and audience feedback.

This adaptability ensures your content remains relevant and timely, keeping your social media strategy dynamic and responsive to changes.

8. Simplified Collaboration

With content buckets, teams can collaborate more effectively because they have a shared understanding of what content is needed. This clarity helps reduce confusion and ensures that everyone is working towards creating content that aligns with your brand’s message and goals.

Content Pillars VS Content Buckets

You might have heard the terms “content pillars” and “content buckets” used similarly when talking about social media and content marketing.

While they’re often used to mean the same thing, there are some small but important differences between the two ideas. Understanding these differences can help create a more effective and well-rounded content strategy.

Content Pillars

Content pillars are the big, overarching themes or core topics that support your brand’s message and goals. They’re the foundation of your content strategy and guide the overall direction of your content creation.

Example: A wellness coach might have content pillars such as “Fitness”, “Healthy Recipes”, “Dietary tips” and “Superfoods”.

Content Buckets

On the other hand, content buckets are more specific categories that fit within your content pillars. They help you break down your pillars into smaller, more manageable themes.

Example: Within a “Fitness” content pillar, a brand might have buckets like “Workout Routines,” “Exercise Tips,” “Fitness Challenges,” “Success Stories,” and “Fitness Gear Reviews.”

Key Differences

Scope: Content pillars are the big, broad themes covering the main topics your brand wants to discuss. Content buckets, on the other hand, are more specific and focused. They’re the smaller categories or types of content that fit within your broader pillars.

Purpose: Content pillars are there to guide your overall content strategy. They ensure that everything you create aligns with your brand’s goals and values. Content buckets keep it interesting by giving you specific topics and formats to work with.

Longevity vs. Flexibility: Content pillars are in it for the long haul. They’re the stable foundation on which your content is built, and they don’t change much over time.

Content buckets are more adaptable. You can switch them up or add new ones when you need to to keep your audience engaged and interested.

Hierarchy: Content pillars are at the top of the content strategy pyramid. They set the main themes and topics on which everything else is based.

Content buckets come next, fitting under the pillars. They organise the specific types of content you create to support and expand on those bigger themes.

By understanding these key differences, you can create a content strategy that’s well-structured and effective.

Your content pillars keep you focused on your brand’s big goals, while your content buckets help you create various engaging content that keeps your audience coming back for more.

    Step-by-step Guide on How to Create Content Buckets for Social Media

    Creating content buckets for social media means taking a step-by-step approach. You want to ensure your content connects with your audience and supports your brand’s goals.

    Here’s a guide to help you develop your content buckets:

    Step 1: Define Your Target Audience

    Before creating content, you must know who you’re creating it for. Take some time to research your specific audience. Find out basic information like their age, gender, location, job, and income level.

    But don’t stop there. Dig deeper to learn about what they need and want and their challenges.

    One helpful tool is to create a detailed persona. This is like a profile that describes your ideal customer. Tools like HubSpot’s persona tool can make this process easier by giving you a template to complete.

    A clear picture of your target audience will guide you as you create content. It helps you make posts that speak directly to their interests and concerns.

    content buckets for social media

    Step 2: Brainstorm Content Ideas

    Now that you know your target audience, it’s time to start brainstorming content ideas that will interest them and meet their needs. Start by making a list of topics and types of content that your audience would resonate with.

    To help generate ideas, use keyword research tools like Answer the Public, Google Keyword Planner, SEMrush, or Keywords Everywhere. These tools show you popular search terms and questions related to your industry. You can also check out online forums, Facebook groups, Quora, and Reddit to see what people are talking about and what questions they’re asking.

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    As you brainstorm, ensure your content ideas are connected to your business’s products or services. Consider how your content can address the challenges and pain points you identified when creating your target audience persona.

    This will help you create content that’s interesting to your audience and supports your business goals.

    Step 3: Group Your Ideas Into Themes

    By now, you should have a big list of content ideas. The next step is to start sorting them into broad themes or categories. These themes will become your content buckets.

    For example, let’s say you’re in the fitness industry. Your themes might be things like “Workout Routines,” “Nutrition Tips,” “Mental Health,” and “Success Stories.” Each theme should focus on a main topic that your audience cares about and fits with your brand’s overall message.

    Grouping your ideas into themes helps you logically organise your content and ensures you cover all the important topics without repeating yourself too much. This step makes planning your content easier and creates a well-rounded strategy that engages your audience and supports your business goals.

    content buckets for social media

    Step 4: Refine Your Buckets

    After you’ve sorted your ideas into themes, look closely at your content buckets. Ensure each bucket is clearly defined and covers a specific part of your content strategy.

    Each bucket should give you a clear idea of what content to create. Check to see if there’s any overlap between your buckets. You want to avoid having content that’s too similar in different buckets.

    For example, if you have buckets for “Nutrition Tips” and “Healthy Recipes,” make sure the content in each bucket is distinct.

    The “Nutrition Tips” bucket might focus on general advice about healthy eating, while the “Healthy Recipes” bucket would have specific recipes for people to try.

    Refining your buckets helps keep your content organised and ensures you cover all the important topics clearly and effectively. By having well-defined buckets, you can create focused, relevant, and engaging content for your audience.

    Step 5: Create a Content Calendar

    Now that you have your content buckets all set up, it’s time to plan out when and where you’ll share your content. A great way to do this is to create a content calendar. 

    Creating a content calendar allows you to schedule your content in advance, making it easier to stay consistent with your posts and ensuring you have a nice balance of posts within your content buckets.

    When creating your content calendar, consider things like when your audience is most active on social media, what days/times have the highest engagement rates for your posts, and any relevant holidays or events that may tie into your content.

    You can use tools like Trello or ClickUp to create a social media calendar to help you map out your posts. We love using the calendar features in both of these project management tools. 

    content buckets for social media

    ClickUp has a native calendar view built into the platform, whereas Trello, you need to use a calendar powerup to add this feature to your boards.

    Using these calendar features, you can visually map out your posts for the month and make adjustments as needed. You can also add your social media content, hashtags, and assets (designs) to the task for the post you have created, helping you remain consistent in your planning. 

    In addition to scheduling your posts, a content calendar can help you brainstorm ideas for future content. By having a plan in place, you can avoid scrambling for ideas at the last minute and instead focus on creating high-quality, engaging content that resonates with your audience.

    content buckets for social media

    It’s also important to regularly review and update your content calendar. As trends and interests change, it’s essential to adjust your strategy accordingly. This means looking at your social media analytics.

    Understand the data and get clear on the posts receiving the most engagement. Use this information to refine your content calendar and ensure you deliver the right type of content at the right time on the right channels.

    A content calendar also lets you plan content around important dates, events, or marketing campaigns. This keeps your social media strategy timely and relevant to what’s going on in your industry and the world.

    Having a well-organised content calendar makes creating and sharing content much easier. It helps you stay on track and keeps your social media presence fresh and engaging for your audience. Plus, it takes the stress out of creating content ideas at the last minute, which can be stressful.

    Take the time to set up your content calendar, as it’s a key step in creating a successful social media strategy that supports your business goals.

    content buckets for social media

    Step 6: Create & Design Your Content

    Now it’s time to start filling your content buckets! 

    As you create content, ensure it fits the themes and goals you’ve set for each bucket. Use eye-catching visuals, engaging writing, and formats that will grab your audience’s attention.

    Use tools like Canva to design beautiful graphics and videos to make your content stand out. 

    Make sure to include a mix of different types of content, including informational, promotional, and entertaining pieces. This variety will keep your audience engaged and interested in what you have to offer.

    content buckets for social media

    As you develop new ideas or get feedback from your audience, make adjustments to keep your content fresh and relevant. The key is to create consistent content that fits your content buckets.

    This helps you maintain an active and engaging social media presence that connects with your audience and supports your brand’s goals.

    Step 7: Schedule Your Content

    Once you have created your content, it’s time to schedule it using tools like Metricool or Later. Scheduling allows you to plan and organise your content ahead of time, ensuring that it is posted at the optimal times for your audience.

    Set and forget is the motto for using a social media scheduling tool. This frees up your time to focus on other aspects of your business and reduces the overwhelm of not having to remember to post on social media every day. 

    Scheduling is an easy process, as you have already mapped out your social media calendar and can move that information into your social media scheduling tool.

    Tools like Metricool make scheduling social posts a breeze, and we love the platform’s best time-to-post feature.  This feature allows you to schedule your posts when your audience is most active on social media, increasing the chances of engagement.

    content buckets for social media

    10 Examples of Content Buckets for Social Media

    Creating content buckets helps ensure a diverse, engaging, and effective social media strategy. Here are ten different types of content buckets to help you get started:

    1. Educational Content

    Educational content aims to inform and teach your audience about topics relevant to your industry. This content establishes your brand as a knowledgeable and reliable source of information.

    • Research Thoroughly: Ensures your content is accurate and up-to-date by relying on reputable sources and current data.
    • Simplify Complex Topics: Break down complex subjects into easily understandable pieces to make them accessible to a wider audience.

    Examples: Tutorials, how-to guides, infographics, live videos, industry reports.

    content buckets for social media

    2. Social Media Promotion

    Inspirational posts often motivate and uplift your audience by sharing success stories, quotes, and personal achievements. This type of content helps build an emotional connection with your audience.

    • Share Real Stories: Use authentic stories and testimonials to create a genuine connection.
    • Visual Appeal: Use high-quality images and videos to enhance the emotional impact of your content.

    Examples: Success stories, motivational quotes, inspiring journeys, personal stories, and achievements.

    3. Promotional Content

    Promotional content directly promotes your products or services, aiming to drive sales and conversions. It highlights the benefits and unique selling points of your products and services.

    • Clear Call-to-Actions: Include a clear and compelling call-to-action in your promotional posts.
    • Showcase Benefits: Focus on how your product or service solves a problem or improves the customer’s life.
    • Use Limited-Time Offers: Create a sense of urgency with limited-time offers and exclusive deals.

    Examples: Product launches, special offers, discount codes, new arrivals, and upcoming events.

    content buckets for social media

    4. User-Generated Content (UGC)

    UGC involves content your audience creates, such as reviews, photos, and testimonials. It builds trust and creates a sense of community.

    • Encourage Participation: Create campaigns or contests encouraging your audience to share their content.
    • Feature UGC Regularly: Regularly showcase user-generated content to highlight your engaged community.
    • Give Credit: Always credit the original creator to build goodwill and encourage more participation.

    Examples: Customer reviews, case studies, social media posts featuring your products, customer testimonials, and contest entries.

    5. Entertaining Content

    Entertaining content is designed to amuse and engage your audience, often through humour or compelling storytelling. It helps increase brand visibility and follower engagement.

    • Know Your Audience: Understand what your audience finds funny or entertaining to create relevant content.
    • Be Creative: Use creativity and originality to stand out and capture attention.
    • Mix Formats: Use memes, GIFs, videos, and stories to diversify your entertaining content.

    Examples: Memes, funny videos, engaging stories, interactive posts, games, quizzes.

    content buckets for social media

    6. Behind-the-Scenes Content

    Behind-the-scenes content gives your audience a glimpse into your brand’s inner workings. It humanises your brand and builds a more personal connection.

    • Be Authentic: Show genuine behind-the-scenes moments, including both successes and challenges.
    • Engage Employees: Feature team members to highlight the people behind your brand.

    Examples: Office tours, employee spotlights, production processes, company events, day-in-the-life posts.

    content buckets for social media

    7. News and Trends

    This content keeps your audience informed about the latest industry news and trends. It positions your brand as a thought leader and keeps your content relevant and timely.

    • Stay Updated: Regularly monitor industry news and trends to provide timely updates.
    • Provide Insights: Adds value by offering your own analysis or commentary on news and trends.
    • Curate Content: Share articles, videos, and other content from reputable sources.

    Examples: Industry news updates, trend analysis, expert opinions, breaking news, event coverage.

    content buckets for social media

    8. Engagement Content

    Engagement content is designed to foster interaction and build a community. It encourages your audience to like, comment, share, and participate.

    • Ask Questions: Pose questions to spark conversations and gather insights.
    • Run Polls and Quizzes: Use interactive elements to engage your audience and make them feel involved.
    • Host Contests and Giveaways: Organise contests or giveaways to incentivise participation.

    Examples: Polls, questions, challenges, contests, and interactive stories.

    content buckets for social media

    9. Curated Content

    Curated content involves sharing valuable content from other sources that align with your brand’s values and interests. It adds variety to your feed and positions your brand as a resource.

    • Choose Reputable Sources: Only share content from credible and reputable sources.
    • Add Commentary: Include your own insights or takeaways to add value and context.
    • Credit Original Creators: Always credit the original creators to build trust and authenticity.

    Examples: Reaction videos, infographics, social media posts from other accounts, industry reports.

    10. Seasonal Content

    Seasonal content leverages holidays, seasons, and special events to create timely and relevant posts. It builds on the current mood and interests of your audience.

    email content strategy
    • Plan Ahead: Create a seasonal content calendar to ensure timely and relevant posts.
    • Be Creative: Use creative themes and formats to stand out during busy seasons.
    • Tie to Promotions: Link seasonal content to special promotions or offers to drive engagement and sales.

    Examples: Holiday greetings, seasonal tips, event promotions, themed contests, seasonal product highlights, and national days.

    Final Thoughts

    Using content buckets for social media is a must for being consistent on social media and reducing the overwhelm of needing to create content 24/7.

    Instead, content bucks and social media planning enable you to schedule chunks of time to create content, map out your content plan and schedule ahead of time. This is the key to creating a consistent and effective social media strategy while avoiding burnout!

    By taking the time to define your target audience, brainstorm relevant content ideas and group these ideas into clear themes or buckets, you can maintain a consistent and powerful social media presence.

    And remember, your content strategy should be a living, breathing thing. As you learn and grow, don’t be afraid to make changes and try new things.

    With a solid foundation of content buckets and a commitment to serving your audience, you can create a social media presence that stands out and makes a real impact.

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    Next Steps

    If you’re a content creator, course creator, or small business owner looking to take your social media strategy to the next level, we’re here to help. Our team specialises in creating custom content strategies that fit your brand’s unique voice and connect with your target audience.

    We know that creating content that engages people and drives real results can be tricky. That’s why we’re here to help you every step of the way. From defining your content pillars and buckets to creating high-quality posts and managing your content calendar, we offer complete solutions tailored to your specific needs.

    Ready to get started? Contact us today to learn more about how we can help you create a social media strategy that shines. 

    Disclosure: Some of the links in this post are ‘affiliate links.’ This means if you click on the link and purchase the item, we will receive an affiliate commission.


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