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12 Best SEO Tools for Small Business – Free & Paid

Dec 18, 2023 | Latest, Marketing Tips, Marketing Tools

12 Best SEO Tools for Small Business – Free & Paid

Search Engine Optimization (SEO) is a powerful tool to maximize the visibility of your business online, but it can be hard to know where to start. To help you get started and reduce the overwhelm discover our top 12 best SEO tools for small business, including both free and paid options.

If you have a website or your business has an online presence, you cannot afford to miss out on the advantages of SEO.

SEO helps to improve your website’s visibility in search engine rankings, increase traffic, revenue growth and ultimately bring more potential leads into your business.

SEO starts with optimising your website and blog pages, in order for the right people to find your content and offers in search engines.

For small business owners who don’t have a big budget for SEO, there are some powerful free and paid SEO tools available to use.

best seo tools for small business

Why SEO Matters

Before we dive into the best SEO tools, let’s first understand why SEO matters for your business.

Imagine a potential customer searching on Google for a product or service that you offer.

Without proper SEO optimization, your website will struggle to rank on the first page or on the first few pages of Google search results. This makes it difficult for potential customers to find you.

This is where SEO comes in.

By optimizing your web pages with the right keywords and strategies, you can improve your website’s visibility on search engines and increase the likelihood of potential customers finding your business with organic traffic.

A well-optimized site is easy for search engines to crawl and index, which is a key factor in your site’s visibility in search engine results.

Through effective SEO strategies such as keyword optimization and high-quality link building, you can significantly improve your visibility on search engines.

With the use of the right SEO tools, you can easily create content based on identifying the right keywords that your ideal audience is actually searching for.

Additionally, with the right tools you can conduct extensive competitor research and access data based on long-tail keywords that you have the potential to rank for.

best seo tools for small business

Maximizing the Benefits of SEO Tools

Learning SEO at the beginning can be overwhelming with many different tools offering a variety of features. Some are more complex than others.

To get the most out of any SEO tool be sure to choose a tool that best suits your skill level and SEO knowledge.

Don’t shy away from free versions or free trialsThey often provide a wide range of features that can help you understand your website traffic, content strategy, and overall online presence.

Remember that SEO is not a one-and-done task. Regularly rank tracking and performing on-page SEO audits are essential to maintaining and improving your position in search engine results.

SEO tools, when used correctly and consistently, can be a powerful asset in enhancing your online visibility and attracting more organic traffic over time.

12 best seo tools for small business - free & paid

12 Best SEO Tools for Small Business

1. Semrush (Paid)

Semrush is a comprehensive SEO tool widely recognized for its robust functionality and advanced features that cater to a variety of SEO needs.

It serves as an all-in-one digital marketing toolbox, providing small businesses with valuable insights into competitor analysis, keyword research, backlink analysis, and more.

Semrush focuses on improving a website’s online presence by monitoring website traffic, optimizing content creation, and solving technical SEO issues.

Its ease of use combined with detailed information about your website’s performance makes it an incredibly powerful tool for both beginners and seasoned SEO professionals.

best seo tools for small business

Pros

Extensive SEO Toolkit: Semrush offers a comprehensive range of tools for keyword research, backlink analysis, and competitor research. This makes it a one-stop solution for all your SEO needs.  

User-Friendly Interface: Despite its advanced features, Semrush has a user-friendly interface that’s easy to navigate, making it ideal for SEO beginners as well as experts.

Detailed Reports: Semrush provides detailed and easy-to-understand reports that offer valuable insights into your website’s performance, helping you implement more effective SEO strategies.

Cons

Pricing: While Semrush offers a free trial, its premium versions can be quite expensive for small businesses, especially those on a tight budget.

Overwhelming Amount of Data: The amount of data and reports provided by Semrush can be overwhelming, especially for beginners.

Limited Results in Free Version: The free version of Semrush provides limited results and might not provide enough data for a comprehensive SEO strategy.

Cost

Semrush offers three different plans – Pro, Guru, and Business. The Pro plan starts at $119.95 per month, Guru at $229.95 per month, and Business at $449.95 per month.

While not the cheapest option on the market, the detailed insights and advanced SEO tools offered by Semrush justify its price, making it a worthwhile investment.

best seo tools for small business

2. Rank Math (Free & Paid)

Rank Math is a comprehensive WordPress SEO plugin that comes packed with a multitude of SEO features tailored to optimize your website’s performance.

It simplifies the process of making your website SEO-friendly and is a great SEO tool for beginners.

Its suite of features includes keyword analysis, on-page SEO optimization, schema markup, and local SEO.

Rank Math also provides advanced features such as Google Search Console integration and 404 monitor, which helps to track broken links on your site. 

best seo tools for small business

Pros

On-Page SEO Analysis: Rank Math provides a comprehensive on-page SEO analysis, which helps you optimize your web pages and blog posts for better search engine rankings.

Keyword Ranking: Offers keyword rank tracking, which allows you to monitor the performance of your targeted keywords.

Detailed Reports: Provides detailed reports on SEO efforts, offering insights into website performance and areas for improvement.

Free Plan: Offers a free version that is quite robust and sufficient in many cases.  

Cons

Limited Free Version: Rank Math also offers a free version, but is still limited compared to the advanced features are accessible only with the paid version.

Relatively New: Being a relatively new tool in the market, Rank Math may lack some functionality and may not be as robust as some other established tools.

Customer Support: While Rank Math does offer customer support, some users have reported slow response times.

Cost

Rank Math offers a free plan, which is quite robust in itself and may be all you need. For more advanced features, the pricing starts at $59/year.

It’s quite affordable compared to other SEO tools, making it an excellent option if you are on a budget or starting out. If you have a WordPress website, we highly recommend RankMath to get you started with SEO.

best seo tools for small business

3. Yoast SEO (Free & Paid)

Yoast SEO is another powerful WordPress plugin that supports optimizing your website for search engines.

With Yoast SEO, you can control titles and meta descriptions, set your targeted keywords, track how often you’re using them, manage sitemaps, and so much more. 

Beyond this, it also helps you improve the readability of your content, making it a valuable asset for content creation.

Whether you’re running a personal blog or managing a website, Yoast SEO can help you to improve your online presence.

best seo tools for small business

Pros

Keyword Analysis: Yoast SEO provides powerful keyword analysis features. It helps you find relevant keywords and long-tail keywords for your content, boosting visibility in Google search results.

Readability Check: This tool not only focuses on SEO but also the user experience. It performs readability checks to ensure your content is easy to understand for your audience.

Google Search Console Integration: Yoast SEO integrates seamlessly with Google Search Console, offering insights into your website’s performance and organic traffic.

Cons

Limited Free Version: Yoast SEO does offer a free version, but most of the advanced features are locked behind a paywall.

Complex Interface: Some users report a steep learning curve due to its complex interface, which may not be ideal for novices.

Customer Support: Customer support is mainly available for premium users, and the free users might find it challenging to get immediate help for technical issues.

Cost

Yoast SEO offers a free version with basic functionalities and can be more than enough to get you started.

It also offers a paid option with advanced features starting at $89/year for a single site.

The value it provides, especially in terms of content strategy and on-page optimization, makes it one of the best SEO plugins for WordPress.

best seo tools for small business

4. KW Finder (Free & Paid)

KWFinder offers a unique and user-friendly interface packed with valuable insights into SEO.

One of the key features is its ability to generate long-tail keywords that are less competitive yet high in search volume. 

KWFinder provides detailed information about search volume, keyword difficulty, and current search engine rankings for specific keywords.

best seo tools for small business

Pros

Intuitive User Interface: KWFinder has a simple, clean, and user-friendly interface, making it easy to navigate even for beginners

Detailed Keyword Analysis: It provides comprehensive information about search volume, keyword difficulty, and current search engine rankings for specific keywords.

Competitor Research: Allows businesses to gain insight into the keywords competitors are using to drive organic traffic.

Local SEO: Supports local SEO, helping businesses optimize their online presence for specific geographical locations

Long-tail Keywords: Specializes in generating less competitive long-tail keywords that are high in search volume.

Cons

Limited Free Version: The free version offers limited searches per day.

Cost: Compared to some other SEO tools, KWFinder can be a bit expensive, especially for small businesses.

Lack of Additional SEO Tools: KWFinder primarily focuses on keyword research and doesn’t offer additional SEO tools like on-page SEO checker, backlink analysis, etc.

Cost

KW Finder is available in both free and paid versions. The free version allows a limited number of searches per day.

For unlimited access and additional features, they offer three paid plans – Basic Plan: $49/month, Premium Plan: $69/month or Agency Plan: $129/month

5. Google Analytics (Free)

Google Analytics is a free tool that provides detailed information about your website’s traffic, including where it comes from, how long visitors stay on each page, and which pages have the most engagement.

This free tool can also track conversions, providing valuable insights into your target audience’s behavior and interests.

This helps you to understand more about what people are searching for in Google and how you can better improve the performance of your website to reach your target audience. 

Pros

Valuable Insights: Google Analytics provides valuable insights into your website’s performance, user behavior, and traffic sources.

It helps you understand your audience’s interests, which can guide your content and SEO strategy.

Conversion Tracking: This powerful tool can track conversions, giving you a clear understanding of what’s working and what’s not in your marketing.

Ease of Use: Google Analytics offers a user-friendly interface, even for beginners. It provides detailed reports and data visualization to help you interpret the information quickly and easily.

Integration Capabilities: Google Analytics integrates well with other Google services and several third-party platforms, allowing you to streamline your data analysis process.

Cons

Data Overload: While the wealth of data can be an asset, it can also be overwhelming for beginners who are new to SEO and data analytics.

Complex Features: Some advanced features require technical knowledge, which may be a challenge for beginners.

Privacy Concerns: Some users have raised concerns about data privacy. It’s important to ensure you’re following best practices for user data protection.

Potential for Inaccuracy: Due to factors like users blocking cookies or using ad blockers, data may not always be 100% accurate.

Costs

Free

best seo tools for small business

6. Google Search Console (Free)

Google Search Console is a powerful tool that offers incredible insights directly from Google.

It helps you understand how Google’s search engine sees your web pages, enabling you to optimize for better results.

This free tool gives you detailed information about your website’s performance, such as search volume, click-through rates, and potential technical issues that might be affecting your page speed or user experience.

It can also guide your content strategy by revealing which keywords to use.

best seo tools for small business

Pros

Free Tool: One major advantage of Google Search Console is that it’s completely free to use, making it accessible for small businesses on a tight budget.

Valuable Insights: The tool provides detailed information about your website’s search performance, including which pages are ranking well and how users are finding your site.

Easy to Use: Google Search Console has a user-friendly interface that is easy to navigate, even for beginners. It also offers helpful guides and resources to help you get started.

Competitive Edge: By monitoring your website’s search performance, you can identify areas where you may be falling behind your competitors and make necessary improvements.

Cons

Technical Knowledge Required: While Google Search Console is relatively easy to use, some advanced features may require technical knowledge, which may pose a challenge for some.

Limited to Google: As the name suggests, this tool is specific to Google search results only and does not provide insights on other search engines.

No Customer Support: Since it’s a free tool, there is no dedicated customer support available to assist with any technical issues or queries.

Potential for Inaccurate Data: There have been cases where the data provided by Google Search Console has not been entirely accurate, which may affect your SEO strategy if you solely rely on this tool.

Costs

Free

best seo tools for small business

7. RankIQ (Paid)

RankIQ is an AI-powered SEO tool specifically designed for bloggers and content creators. 

This powerful tool analyzes the top-ranking pages in Google for a specific keyword and provides a blueprint on how to write your blog post to rank on the first page. 

It is one of the best SEO tools for small businesses looking to enhance their content creation strategy and boost their online presence. 

If you have a blog or are looking to start one, then this tool is an absolute must! One of our favorite SEO and blogging tools!

best seo tools for small business

Pros

Content Optimization: RankIQ provides recommendations on the best ways to structure your content for SEO. This includes insights on specific keywords, related keywords, long-tail keywords, and on-page optimization tips.

Keyword Research: It offers a comprehensive keyword research tool, assisting with the discovery of high-volume, low-competition keywords.

Ease of Use: RankIQ has a user-friendly interface, making it easy for small business owners to navigate and understand the platform.

Cons

Limited Scope: RankIQ primarily focuses on blog posts and content creation. This specificity might limit its usefulness for businesses seeking a wider range of SEO strategies.

No Free Version: Unlike some other SEO tools, RankIQ does not offer a free version. This could potentially deter small business owners from operating on a budget.

Cost

RankIQ operates on a subscription-based model. While it doesn’t offer a free trial or a free version, its pricing is reasonable and affordable for the valuable insights and results it can generate.

Prices start at $49 per month and increase based on the number of SEO keyword reports you need to run. To learn more about Rank IQ click here.

best seo tools for small business

8. Moz Bar (Free & Paid)

MozBar is a powerful SEO Chrome browser extension that provides on-page access to Moz’s link metrics and site analysis tools.

It offers a detailed understanding of various SEO elements on any given page and covers keyword research, page optimization, and even competitor research.

best seo tools for small business

Pros

Extensive SEO Data: Users have access to comprehensive SEO data, including Domain Authority, Page Authority, and the number and quality of backlinks. This data is crucial for refining an SEO strategy.

Keyword Highlighter: Ability to highlight specific keywords on a page, helping to understand keyword usage and distribution.

On-Page Optimization: Offers valuable insights into on-page SEO elements like meta tags, heading tags, and schema markup

Free Version Available: Offers a free version, which is a great starting point for small businesses or those new to SEO. 

Cons

Limited Features in Free Version: While the base version of MozBar is free, many of its more powerful features are only available in the paid version.

Can Slow Down Your Browser: Some users have reported that MozBar can slow down browsing speeds, which can be a hindrance during active web work.

Restricted to Chrome: MozBar is a Chrome extension and therefore, cannot be used with other browsers.

Learning Curve: Although MozBar is a powerful tool, it can be somewhat complex for beginners. 

Cost

MozBar offers a free version with limited features. Their pro plan starts at $99 per month. This includes access to a full suite of SEO tools including the premium features of MozBar. They also offer a 30-day free trial for new users to test out the advanced features.

best seo tools for small business

9. SEOquake (Free)

SEOquake is a free plugin for browsers that provides you with key SEO metrics for a given page, along with other useful tools such as an SEO Audit. 

This tool allows you to check the metrics of your pages and posts instantly, which includes Alexa rank, Google rank, Bing index, and more. 

SEOquake is handy for a detailed overview of things like when a page was last updated, its page rank and age.

best seo tools for small business

Pros

SEObar: SEOquake’s toolbar presents a website’s SEO metrics directly in the browser. This makes it an excellent tool for quick and easy access to essential SEO data.

SERP Overlay: The SERP Overlay feature provides a detailed report of search results, which is beneficial for competitor analysis.

Free Tool: One of the best aspects of SEOquake is that it’s entirely free to use. Unlike many other SEO tools, all of its features are available without any cost.

Cross-Browser Compatibility: Unlike many SEO tools, SEOquake is available for multiple browsers, not just Chrome. This gives it a competitive edge in terms of accessibility and convenience.

Cons

Overwhelming for Beginners: SEOquake provides a great deal of information, which can be overwhelming for those new to SEO.

No Integrated Keyword Tool: Unlike other SEO tools, SEOquake does not have an integrated keyword research tool. Users would need to use another tool for this purpose.

Limited Customer Support: As a free tool, SEOquake does not offer the same level of customer support you might find with paid SEO tools. 

Cost

As SEOquake is a free tool, it does not have a pricing structure. However, it does offer a premium version called SEMrush, which starts at $109 per month on its yearly plan and provides advanced SEO tools and features. A 7-day free trial is also available for users who wish to test out SEMrush’s functionalities. 

best seo tools for small business

10. Ahrefs (Paid)

Ahrefs is a powerful SEO tool that offers a wide range of features designed to optimize your online content and improve your search engine rankings. 

Known for its extensive backlink analysis capabilities, Ahrefs also provides keyword research tools, rank tracking, and competitor research features. 

These functionalities offer valuable insights into the performance of your website and help formulate more effective SEO strategies.

Ahrefs is particularly beneficial if you are looking to understand and outperform your competition in search engine results. 

Whether you’re identifying broken links on your web pages, discovering new keyword ideas, or analyzing your competitor’s SEO.

Pros

Comprehensive Backlink Analysis: Ahrefs is renowned for its advanced backlink analysis feature to identify and monitor high-quality backlinks.

Keyword Research Tools: Ahrefs provides effective keyword research tools. It helps identify relevant keywords and long-tail keywords, enhancing content creation and boosting search engine rankings.

Competitor Research Features: Ahrefs allows businesses to analyze their competitors’ SEO strategies, giving them a competitive edge in search engine results.

Cons

Price: Ahrefs is relatively expensive compared to other SEO tools, which may be a drawback for small businesses with limited budgets.

Complex User Interface: Some users have reported that Ahrefs can be complex to navigate, especially for beginners.

Limited Results in Free Version: Like many other SEO tools, the free version of Ahrefs provides limited results and might not offer comprehensive data for a holistic SEO strategy.

Cost

Ahrefs offers four different plans – Lite, Standard, Advanced, and Agency. The Lite plan starts at $99 per month, Standard at $199 per month, Advanced at $399 per month, and Agency at $999 per month.

Although it’s not the most affordable option, the broad range of features and detailed insights make it a sound investment.

best seo tools for small business

11. Keywords Everywhere

Keywords Everywhere is an SEO browser extension that allows you to find related keywords, long-tail keywords, and their corresponding search volume, CPC, and competition data from various search engines like Google, Bing, and Yahoo. 

It provides valuable insights into trending keywords to help create content that reaches your target audience more effectively. 

This tool isn’t just about improving search engine rankings; it’s about understanding your audience and their search patterns to provide the content they’re looking for. 

best seo tools for small business

Pros

Ease of Use: Keywords Everywhere is a browser extension, that makes it easily accessible and simple to use when conducting keyword research across various search engines.

Detailed Keyword Data: The tool provides comprehensive data on search volume, CPC, and competition, helping to identify potentially profitable keywords for your content.

Keyword Suggestions: The paid version offers the additional benefit of providing more keyword suggestions, which can aid in refining your content strategy.

Cons

No Localized Search Data: Keywords Everywhere does not provide data on localized search volume, which can be a significant downside if your small business targets a specific geographical area.

Lack of SEO Analysis Tools: Unlike some other SEO tools, Keywords Everywhere focuses solely on keyword data and doesn’t offer other SEO analysis capabilities, such as site audits or backlink analysis.

Cost

Keywords Everywhere operates on a credit-based system. At the time of writing this blog, the cost of 100,000 credits per year is $15 per year. 

best seo tools for small business

12. Ubersuggest (Free & Paid)

Ubersuggest is a comprehensive SEO tool designed by Neil Patel, one of the most reputable names in digital marketing, Ubersuggest provides robust functionality including keyword analysis, site audits, and competitive research. 

Its user-friendly interface and a wealth of valuable insights make it a powerful tool for both beginners and experienced SEO professionals.

best seo tools for small business

Pros

Keyword Analysis: Ubersuggest provides comprehensive keyword analysis, including search volume, competition, and even suggestions for related keywords. This aids in content strategy and on-page SEO.

Site Audit: The site audit feature helps identify technical issues and provides best practices for improving website performance and user experience.

Competitor Research: Ubersuggest lets you peek into your competitors’ SEO strategy, providing valuable insights about their backlinks, keyword rankings, and more.

Ease of Use: Even for beginners, Ubersuggest is easy to navigate and understand. It presents data in a straightforward and comprehensible manner.

Cons

Limited Free Version: While Ubersuggest does offer a free version, its features and usage are restricted. To get the most out of Ubersuggest, a paid version is necessary.

Customer Support: The lack of live customer support can be an obstacle.

No Social Media Integration: Does not provide social media analytics, which could be a downside for businesses looking to track their performance across all platforms

Cost

Ubersuggest’s pricing begins with a limited free version. For full access to the platform’s features, the pricing starts at $29/month for individuals (1-3 websites) and goes up to $99/month for enterprises (7+ websites).

It also offers a 7-day money-back guarantee, assuring customer satisfaction and ease of mind.

best seo tools for small business

Summary

Choosing the right SEO tools can significantly enhance your online presence and visibility in search engine results.

There are some amazing free tools to get you started, especially in the beginning or if you are on a tight budget. So don’t feel you have to dive into a paid tool straight away. 

Give yourself some time to learn SEO and try some of the different tools to find the one that works best for you.

Remember, the best SEO tool is not necessarily the most expensive one, but the one that aligns with your business objectives and SEO strategy.

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Next Steps

Investing time in improving your SEO can be the difference between your website being found by potential customers or being lost in the vast sea of online content.

If you’re feeling overwhelmed or unsure where to start, or need a helping hand with writing and managing your blog, then be sure to reach out to us for support. 

Disclosure: Some of the links in this post are ‘affiliate links.’ This means if you click on the link and purchase the item, we will receive an affiliate commission.

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