7 Signs You Need a Social Media Manager for Your Business

Oct 9, 2023 | Latest, Marketing Tips, Social Media Marketing

7 Signs You Need a Social Media Manager for Your Business

Are you feeling overwhelmed with the idea of managing your social media, from creating content and engaging customers to answering messages and keeping up with trends? Let’s face it – as a busy entrepreneur, dealing with social media can be overwhelming. Yet the increasing need to be visible on online is growing each and every year.

If you are struggling to keep up with social media and fall behind on a regular basis, then it’s time to hire a social media manager to lighten the load. In this blog, we explore 7 signs you need a social media manager to help take your social media to a new level and free up more hours in your day to focus on growing your business.

Did you know that over 3.6 billion people around the world use social media, with Facebook being the most popular platform?

In the United States, over 70% of the population has at least one social media profile with Instagram seeing the greatest increase in users in recent years.

In Australia, more than half of the population uses social media daily with LinkedIn being the most popular for business purposes.

These figures remind us of the importance of having a strong and consistent social media presence to reach your potential customers, share your brand, and increase engagement.

signs you need a social media manager

The fact is, to stand out in the online space, more than ever you need some sort of social media presence, a social media strategy and relevant and relatable social media posts, to share your business, build connections and attract customers/clients.

No doubt you are one of those 3.6 billion users who are on social media, whether it’s for personal or private use. You may have been trying to manage your social media platforms yourself, and struggling.

The truth is you are not alone.

Most of the clients we work with at Haymes Digital Marketing feel overwhelmed with their social media pages and are excited at the opportunity to work with a dedicated social media manager to lighten their load, and stress.

signs you need a social media manager

What is a Social Media Manager?

Before we get started in recognising the signs that it’s time to hire a social media manager, let’s start with understanding what a social media manager is.

A social media manager is a professional who specialises in managing a business’s social media activity. They provide project management for your entire social media strategy and social platforms.

They are responsible for creating engaging content, monitoring analytics, and developing strategies to increase engagement and brand awareness.

They can also help you create effective social media campaigns, choose the right platforms and social media channels for your business and get the best results out of your social media efforts.

7 signs you need a social media manager for your business

7 Signs You Need a Social Media Manager

1. You Have Limited Time and Resources 

As a business owner, it can be tough to juggle every aspect of your business especially when it comes to social media.

With limited time and resources, it’s easy to fall behind in creating social media content on a consistent basis.

It’s common for social media posting to be at the bottom of your to-do list and it can be hard to dedicate time each week, just for socials.

If you simply just don’t have enough time then that is where a social media manager comes in. They can take on the responsibility for content strategy and creation and posting content to all of your social networks.

They can also engage with followers, analyse data and manage your entire social strategy.

Not only does a social media manager allow you to focus on other important aspects of your business, but they also bring valuable expertise to the table that can help your brand stand out in an increasingly crowded online space.

So, if you’re feeling overwhelmed and need a little extra help, a social media manager could be just what you need to take your business to the next level!

signs you need a social media manager

2. You’re Struggling to Create Quality & Consistent Content 

Creating high-quality content constantly can take up a lot of time and effort. It can also start to feel like a full-time job as you need to consistently generate new content ideas and designs that resonate with your audience.

You’ve probably already found yourself grappling with writer’s block, feeling uninspired and unmotivated, or simply running out of ideas.

Not to mention, spending several hours creating posts that you discover don’t perform as expected. This is where a social media manager comes in.

Having a dedicated professional to help you with your social media online presence, and posting to your social platforms on a regular basis, is a great way to free up your time and mental space, to focus on other parts of your business.

A good social media manager will bring fresh ideas, best practices and advice on the right tools and techniques to help you reach your target audience without the stress and overwhelm.

They also often have graphic design skills and find it easy to create visually engaging content that your audience will love.

3. You’re Spending More Time on Social Media Than Running Your Business

When you find yourself spending more time trying to navigate the social media landscape than actually running your business, it’s time to hire a social media manager.

A social media manager can manage your social media accounts, build brand awareness and engage with your audience.

All while you focus on working on your business rather than in your business.

By hiring a social media manager, you not only get organised in creating a social media marketing strategy, but you can effortlessly create social media content on a daily basis, stay on top of your socials more easily and reach a wider audience.

Remember, time is one of your most valuable resources, and it should be primarily invested in your business’s core functions.

Let a social media manager handle your online presence so you can reclaim your time and focus on steering your business to success.

seo and social media

4. You Don’t Have a Strategy for Posting

If you don’t have a social media strategy for posting and you are creating content on the fly without any thought or process, then it’s definitely time to hire a social media manager.

Managing your social media accounts is a time-consuming process that requires a great deal of creativity and attention to detail. No doubt you have already come to this realisation.

A social media manager ensures that your social media presence is consistent and intentional. They have an in-depth knowledge of social media algorithms, trends, and data analysis that help them guide your business to achieving its social media goals.

They also have great social media management tools that they can use for your business, including social media scheduling tools like Metricool. (One of our favourites here at Haymes Digital Marketing).

With social media being a vital part of your online presence, engaging a social media manager is crucial to helping your business grow and thrive in the digital space and reach your social media audience.

5. You Don’t Have Time to Engage with Your Audience

When it comes to social media it’s essential to engage with your audience, respond to comments, and answer questions.

They are looking for a connection with you, and social media is all about building relationships.

When you engage with your audience they begin to trust you and a relationship is formed.

It is through those relationships that your audience becomes raving fans and joins your ecosystem of products and services.

If you find yourself not having enough time or energy to engage with your followers’ comments, and questions on your social media pages or within your online communities, such as your Facebook Group, then it’s time to outsource this part of your business.

Engagement is key in building those relationships and is a vital step in your social media strategy.

signs you need a social media manager

6. You’re Unsure of Which Platforms are Best for Your Business or How to Succeed on a Platform

As a business owner, it’s understandable to feel overwhelmed by the number of social media platforms available in today’s digital age.

The world of social media is constantly evolving, which means it can be tough to stay on top of the latest trends and figure out which platforms are best for your business.

That’s where a social media manager comes in. Working with a social media manager allows you to tap into their expertise and knowledge of social media platforms.

Whether it’s Instagram, Facebook, Twitter, or Pinterest, a social media manager can guide you in selecting the right platform(s) for your business and help you create a successful social media strategy.

Plus, with a social media manager on your team, you can focus on other areas of your business while they handle the digital marketing side of things.

So, if you want to make sure your business is making the most of social media, hiring a social media manager is a great first step.

7. You’re Not Tracking Your Results

One of the most important parts of social media marketing is the analysis of data and trends, to help you maximise your marketing efforts and engagement rate.  

If you’re not tracking your social media results, how do you know if your efforts are paying off?

Without looking at the data and reflecting on what is working and not working, you are running blind in the dark. And this can be a waste of time and money to create content that is not resonating with your ideal audience.

A social media manager has the expertise and tools to track and analyse your social media performance, so you can focus on growing your business.

By monitoring your metrics, you can identify which posts and campaigns are resonating with your audience, and adjust your approach as needed.

This can have a huge impact on your business. Don’t waste your time and resources on social media without knowing if it’s working.

Hire a social media manager to help you stay on track and achieve your goals. Trust us, your social media game will thank you.

signs you need a social media manager

How to Find a Social Media Manager

Recognise the signs you need a social media manager?

Hiring a social media manager can be a game-changer for your business, as they can take the weight of social media off your shoulders and increase your visibility online.

There are many ways that you can find a social media manager to work with you in your business. The key is to find the right fit that understands your brand, goals and messaging.

When a social media manager is aligned with your business and your voice, they can create content that truly resonates with your brand and audience.

At Haymes Digital Marketing we love social media and helping our clients with their social media strategy and content creation.

We work closely with our clients to understand their goals and brand, to ensure we are supporting them the best that we can, whilst reaching their audience effectively.

Our team of experienced social media managers can manage all aspects of your social media from creating engaging content, mapping out your content strategy and scheduling your social media posts, using tools like Metricool.

We have a range of social media packages to cater for your needs and are happy to help you wherever we can.

Next Steps

If these 7 signs you need a social media manager are ringing true for you, and your are ready to hire a social media manager to free your time and energy, then book a call with us today.

At Haymes Digital Marketing we love helping our clients with their social media and making it an easy process for them. No more pulling out your hair or running out of content ideas! We can help.

Get in touch with us today to learn more about our social media packages. Book your free discovery call.

Disclosure: Some of the links in this post are ‘affiliate links.’ This means if you click on the link and purchase the item, we will receive an affiliate commission.


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