10 Best Content Planning Tools for Content Marketing

Nov 20, 2023 | Latest, Content Marketing, Marketing Tips, Marketing Tools

Top 10 Content Planning Tools for Content Marketing

More than ever content marketing and the way that you reach and connect with your audience, is incredibly important. Creating relevant, timely, and engaging content consistently is no walk in the park. It requires strategic planning, a deep understanding of your target audience, and the right tools. Simply put if you want to transform the chaos of content creation into a streamlined, manageable process, you need content planning tools that work for you and your business.  

Using content planning tools helps you visualise your content strategy, organise your ideas, and schedule your posts efficiently. These tools can streamline your workflow, enhance team collaboration, and ultimately improve the quality of your content.

Making it easier and faster. Let us delve into the world of content planning tools and explore some of the best ones available on the market today.

content planning tools

Why You Need Content in Your Business

Content plays a pivotal role in your business and is a necessity in today’s digital landscape.

Here’s why:

1. Content helps to build your brand.

Quality content allows you to showcase your brand’s uniqueness, values, and expertise, establishing a distinct and memorable brand identity.

2. Content helps you stand out in a crowded online space and be seen.

Which means showing up and providing valuable content that your audience will love.

3. Content drives engagement.

It serves as a platform for businesses to connect with their audience, communicate, and create a connection. Engaging content can inspire discussions, feedback, and shares, enhancing your brand visibility and reach.

4. Content promotes SEO.

Search engine-optimised content can improve your website’s visibility on different search engines, driving traffic and potential leads to your site.

5. Content impacts and drives all of your marketing strategies.

From email marketing to social media campaigns, quality content forms the backbone of these strategies, helping you to communicate with your audience, promote your products or services, and ultimately drive conversions.

In essence, content is the lifeblood of your business, influencing every aspect of your marketing efforts and playing a crucial role in your business’s growth and success.

Importance of Content Planning

Effective content planning forms the base of any successful content marketing strategy. It is the blueprint that guides the entire content creation process, from ideas to creation.

Content planning is crucial for any business, especially when you need to connect and build relationships with your ideal audience.

Content planning:

  • Ensures consistency. Regularly publishing high-quality content to various platforms keeps your audience engaged and creates a sense of brand reliability.
  • Helps in achieving measurable results. By setting clear goals you can track your content’s performance and adjust your strategy as needed for optimal results. 
  • Ahead of time enables you to align your content with your brand’s voice, mission, and objectives, ensuring unified brand image.
  • Helps you to better manage your resources, saving time and effort while maximising output, especially when you use the right content planning tools.
content planning tools

Types of Content

There are many types of content that you can create in your business to increase visibility and build brand loyalty.

The types of content that you choose to use largely depend on your:

Target Audience

Understanding your audience’s preferences, habits, and which platforms they spend time on, can guide you with the type of content that you need to create for better results.

Business Industry

Certain types of content may be more effective or relevant in some sectors than others.

Goals and Objectives

Your goals can drive your content choices, such as whether you want to boost brand awareness, build relationships or drive sales.

Resources and Capabilities

Producing high-quality video content, for example, might require specific skills and equipment.

content planning tools

Content planning software and choosing the best tools can help you navigate these steps. Once you are clear on the specifics you are then able to consider the different types of content that you can create.

Some ideas include:

Blog Posts and Articles

Share in-depth explanations, how-to guides, or insights into a particular topic. They are key in establishing your business as a thought leader in your industry and driving organic search traffic.


Visual content that presents information and data in a digestible format is a great way to simplify complex concepts or statistics.


Create powerful engagement, build relationships and trust. They can be tutorials, interviews, product demos, or customer testimonials.

Social Media Posts

Perfect for generating immediate engagement, increasing visibility and brand recognition. Can be tailored to the unique features of each social platform.


Provide a platform for longer, in-depth discussions, interviews, or insightful talks on industry trends. Great for thought leaders, coaches, experts and anyone who has something to share to help others.

Email Newsletters

Ideal for maintaining regular contact with your audience, providing updates, promoting content, or offering special deals. A powerful tool to continue building relationships and nurturing your leads.

Content planning tools can assist in the creation, scheduling, and analysis of all these types of content, ensuring your content strategy is diverse, engaging, and effective.

Top 10 Content Planning Tools

Content creators and marketing teams around the world are constantly looking for the best content planning tools to help streamline their content marketing efforts and create simplicity and efficiency.

There are many tools that you can use for content creation, both free and paid.

From scheduling posts to analysing their performance, the tools we recommend below will get you started in the right direction.

1. Trello

This platform is an excellent project management tool, allowing you to create Kanban boards to track your content’s progress from idea creation to publishing.

Trello stands out for its simplicity and usability. Powered by a system of boards, lists, and cards, it provides a visual way to organise and prioritise your content.

Each card can be stacked under various columns representing different stages of content development, such as “Ideas”, “In Progress”, “Review”, and “Published”.
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These cards can hold due dates, attachments, comments, and checklists, making it easier to monitor the progress and coordinate with team members.

Its integration feature with apps like Google Drive, Slack, and Evernote also adds to its effectiveness, making it a comprehensive solution for content planning and project management.

You can also use powerups with Trello to amplify its features. For example, the calendar integration helps you view your ideas and content in a calendar view. This is great for social media post planning.

Trello is a great tool with an amazing free plan. Giving you access to everything you need to get started with content planning. It’s one tool that we love and use, due to its simplicity and ease.


2. ClickUp

ClickUp is a well-rounded project management tool and one of our favourites. More comprehensive and feature-rich than Trello with a steeper learning curve, yet a powerful content planning tool that content marketers love.

Its robust features such as task assignments, progress tracking, and deadline settings make it fantastic for keeping your content strategy on track.

Not only can you use ClickUp for content management, but also as a complete project management tool. Making it incredibly useful for your business.

It offers custom fields, allowing you to create a structure that fits your content planning process. For example, you can use these fields to track content stages, assignees, deadlines, and more.

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ClickUp’s rich text editing provides a space to draft and edit your content directly within tasks, while the Docs feature lets you create comprehensive content plans and outlines.

It also offers a calendar view that syncs with Google Calendar, providing a visual overview of your content schedule.

The Gantt view is perfect for tracking content production timelines and dependencies.

All these features combined make ClickUp a comprehensive tool for managing every aspect of your content strategy, with many of these features available on the free plan.

Use it to centralise your content planning and ensure nothing slips through the cracks.

content planning tools

3. Canva

Canva stands out as a premier content planning tool, especially in visual content creation.

Its user-friendly interface makes it simple for people of all skill levels to create stunning graphics that can elevate their content marketing.

With an expansive library of templates, fonts, and images, Canva empowers users to create customised visuals that align with their brand identity.

You can also access the Canva content planner and scheduling features on its Pro plan.

This allows for seamless planning and posting of social media content, making Canva an amazing all-in-one solution.

content planning tools

Canva also has introduced its artificial intelligence (AI) feature. This feature optimises the design process by suggesting design elements based on the user’s previous activities and preferences.

The AI analyses your past designs and provides recommendations on colour schemes, fonts, and images that align with your brand’s aesthetic.

This not only streamlines the design process but also ensures consistency across all your content.

Additionally, it offers AI-powered text suggestions to help create captions and headings, further enhancing your content’s impact.

This feature transforms Canva from a mere design tool into an intuitive content planning companion.

content planning tools

4. Google Suite

While not specifically a content planning tool, the combined power of Google Calendar, Google Sheets, and Google Docs makes the Google Suite an incredible free choice for content planning and collaboration.

Google Calendar’s simplicity and familiarity are excellent for scheduling, Google Sheets can serve as a collaborative platform for brainstorming and organising ideas, and Google Docs facilitates document sharing and co-editing, keeping your team in sync.

We love using these tools to record our research and brainstorm ideas. Keeping everything in one place, whilst being able to share it with our clients and team.

A simple and free tool that is available to all, it’s not one to pass up.

content planning tools

5. Envato Elements

Envato Elements is a subscription-based service providing unlimited access to over a million digital assets. From templates to graphics to music, you have an array of resources at your fingertips. Perfect for designing engaging content.

As a content planning tool, Envato Elements can be instrumental in taking your content to the next level. For instance, you can use its high-quality templates for creating visually captivating blog posts or social media content.
content planning tools

The wide-ranging music library can be used to incorporate soundtracks into your video content, including YouTube, to further enhance its appeal. Perfect for when you need royalty-free music without any copyright restrictions.

Ultimately, Envato Elements simplifies and enriches the content creation process, making it an outstanding tool and one we highly recommend if you need the depth of resources that it offers.

content planning tools

6. Metricool

Metricool is an amazing tool for scheduling and analysing your digital content. It offers a comprehensive dashboard to track all your social media platforms and integrates with Google Analytics for a complete view of your online presence.

It is a powerful content planning tool that simplifies digital marketing tasks and centralises all your social media activity, providing a consolidated view of your engagement metrics across various social media platforms, blogs, and ad campaigns. One of its key features is the planner, which allows you to schedule posts on platforms like Facebook, Instagram, Twitter, and LinkedIn in advance.

The planner’s visual format makes it easy to see your content schedule at a glance and make adjustments as needed.

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What really stands out about Metricool is its real-time analytics. It offers comprehensive insights into your social media performance, website traffic, and ad campaigns.

You can monitor key metrics such as impressions, clicks, and follower growth, making it easier to gauge the effectiveness of your content strategy and make data-driven decisions.

Metricool also provides a competitor analysis which allows you to monitor and compare your social media performance against your competitors.

This gives a broader perspective on your digital marketing, helping you to refine your content and discover new ideas that resonate.

content planning tools

Another great feature of Metricool is its post-creation. This tool lets you create engaging posts directly within the platform, taking the hassle out of toggling between various applications.

You can effortlessly draft content, add images, and even preview how your post will look on different social media platforms before publishing.

This feature streamlines the process of content creation, making it easier than ever to consistently produce high-quality, engaging content.

You can also use its artificial intelligence (AI) with its auto publish feature.

The AI analyses your audience’s engagement patterns and determines the optimal times for post-publishing, maximising the reach and impact of your content.

It’s like having a personal content strategist who tailors your posting schedule to your audience’s behaviour.

This AI-powered feature takes the guesswork out of content planning, ensuring your posts are delivered at the right time to the right audience.

All these features are accessible via an intuitive, easy-to-navigate interface, making Metricool a versatile social media tool and content planner for marketers.

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7. Later

Later is another social media content planning tool that we love. It is powerful for visual content planning across various social media platforms.

Whether you’re creating a cohesive Instagram grid layout or scheduling a multi-platform campaign, Later’s drag-and-drop calendar makes it easy to visualise and adjust your content timeline.

What we love the most is being able to visualise your Instagram feed within the platform. Helping you to move content around to achieve the best visual result for your feed.

If Instagram is one of your most important social media platforms, then we highly recommend looking into Later.

content planning tools

Later also offers performance analytics to track your content’s engagement and reach. This data is crucial to refining your content strategy and identifying what resonates with your audience.

For teams, the platform enables collaboration with features such as shared access and post comments. 

Later’s Linkin.bio feature is another significant advantage, particularly for Instagram marketing. This tool allows businesses to direct followers to a shoppable feed or specific product pages, bridging the gap between content and commerce.

Later is a favourite amongst content marketers, making content planning, scheduling, and analysis more streamlined and effective.

8. Jasper

As an AI-based tool, Jasper is taking content planning to the next level.

It harnesses the power of artificial intelligence to generate high-quality content, making it easier to keep your blog or social media presence up to date with engaging posts.

With Jasper, you can streamline your content creation process, leaving more time for strategy and engagement.

This tool is especially beneficial for businesses looking to automate their content creation while maintaining a high level of quality.

It’s great for generating new content ideas, blog outlines, email marketing ideas and so much more.

content planning tools

9. Answer the Public

Answer The Public is another remarkable content planning idea generator. This platform helps you understand your target audience’s queries by providing a comprehensive list of questions people are asking about a certain keyword.

It’s like having direct access to your audience’s mind, enabling you to tailor your content to answer their specific questions.

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With this tool, you can create content that’s not just engaging but also addresses the needs and queries of your audience.

It’s a game changer for content marketers who strive to create resonating and impactful content. You will never be short of content ideas when using this amazing tool. 

You can use this Answer the Public for free, but note searches are limited to 3 search per day.

content planning tools

10. Semrush

Semrush is a versatile all-in-one suite that blends content planning and marketing with SEO keyword research to maximse your content’s impact.

This powerful tool allows you to research trending topics within your niche, identifying keywords and content topics that rank.

Based on the gathered data, Semrush enables you to strategically plan your content, ensuring it resonates with your target demographics while optimising visibility.

content planning tools

Semrush is a game changer when it comes to researching the right keywords that will help you rank and give you incredible ideas of the type of questions people are typing into search engines.

This will take your content marketing to the next level, generating ideas and ensuring your content is relevant and relatable.

content planning tools

How to Choose the Right Tool for Your Business

Choosing the right content planning tool for your business is key for your content marketing efforts.

Here are some factors to consider when making your choice:

1. Understand Your Needs

The first step in selecting the right tool is to determine your business’s unique needs. Do you require a platform for managing and scheduling social media posts, or are you seeking a tool that can help with designing visual graphics?

2. Consider Your Budget

The cost of content planning tools ranges widely. While Google Docs is free, other tools charge a monthly fee or have free plans with limited features. Ensure the tool you select fits within your budget, but also provides the features you need.

3. Ease of Use

A tool may have all the features you need, but if it’s not user-friendly, it can become more of a hindrance than a help. Opt for tools that are intuitive and easy to navigate.

4. Collaboration Features

If you work with a team, you’ll need a tool that supports collaboration. Features like real-time editing and feedback functionality can streamline the content development process.

5. Integration Capabilities

Your content planning tool should integrate seamlessly with other tools and platforms you use regularly, like your email marketing software or CRM.

Remember, there’s no one-size-fits-all when it comes to content planning tools. The best tool for your business will depend on your specific needs, budget, and working style.

content planning tools

Next Steps

If you need help with your content planning creation, blog management, social media management, YouTube, or any other marketing needs, we are here to support you.

Schedule a free discovery call today to explore how we can tailor our services to meet your specific needs.


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